Horny Toad Partners with Telluride AIDS Benefit - SNEWS

Horny Toad Partners with Telluride AIDS Benefit

Horny Toad has announced its support of the Telluride AIDS Benefit (TAB) through two partnerships. The lifestyle apparel company will donate a percentage of its online sales to TAB in December and will be a sponsor of their fashion event in 2012.
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Santa Barbara, CA – December 20, 2011 – Horny Toad, the Santa Barbara-based lifestyle apparel company, has announced its support of the Telluride AIDS Benefit (TAB) through two partnerships. TAB will be supported through Horny Toad's first annual Holiday Giving Program. From December 19 through 27, Horny Toad will donate 20 percent of its profits from online sales that include a special promotional code “DOGOODTAB”. In addition, two percent of all net web sales will also go to the nonprofit organization.

Horny Toad will also be a top tier sponsor of TAB's 2012 Gala Fashion Show, which will be held on March 3 at the Telluride Conference Center. The show features local models and AIDS activists wearing collections from brands, such as Horny Toad, Perry Ellis and Jill Stuart in a production that is best described as New York fashion meets Cirque de Soleil.

“Telluride is our home away from home, as it is the mountain town birthplace of Horny Toad. The TAB fashion show is a fantastic representation of the unique and genuine character of Telluride, both the town and its people. Expressing unapologetic fun and comfort with a heart of gold, the synergy of Horny Toad and TAB is really authentic,” said Blair Brown, Horny Toad marketing manager.


Since 1994, TAB has donated over $1,500,000 toward HIV/AIDS education, advocacy and NGOs. In 2011, TAB donated over $150,000 to five HIV/AIDS charities in Colorado and Africa, including Western Colorado AIDS Project, Denver Children's Hospital Immunodeficiency Program, Brother Jeff's Community Health Initiative, Ethiopian Family Fund and The Manzini Youth Care Center in Manzini.

“Our partnership with Horny Toad is a natural fit because not only do both organizations appreciate mountain lifestyles, but we also see beyond these geographic boundaries and recognize problems worth addressing in our global community. We're grateful for this generous opportunity,” said Stash Wislocki, Telluride Aids Benefit executive director.

Horny Toad's inaugural, five-week Holiday Giving Program was launched on November 21, 2011. Designed to raise money and awareness for each organization during the holiday shopping season, it is the company's latest effort to support environmental and social nonprofit organizations. The organizations supported in the Holiday Giving Program's first four weeks include Heal the Bay, Direct Relief International , Red Reel Video and Sea Shepherd Conservation.



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