Hobie Hires Backbone Media

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Backbone to support brand's public relations


OCCEANSIDE, Calif. (July 6, 2017) — Hobie, the leading manufacturer of personal watercraft products, has hired Backbone Media as its public relations agency of record. Founded in 1950, and headquartered in Oceanside, Calif., Hobie makes premium watercraft including sailboats, kayaks, stand-up paddleboards, surfboards, and fishing boats at its facilities in California, France and Australia. The brand recently revolutionized both the kayak and the SUP industry with the launch of its award-winning Mirage Drive pedal-powered technology. “For over 65 years, Hobie has pioneered ways to have fun on the water with innovative products and technologies. We have awesome stories to tell about our products and our brand, and Backbone Media is the perfect partner to help us expand our audience,” said Doug Skidmore, president of Hobie Cat Company. Representing over 50 category-leading brands, Backbone Media provides public relations and media buying services to companies targeting the active lifestyle marketplace. Founded in 1997, Backbone offers the creativity and capacity of a large agency while remaining authentic to its roots in the outdoors. “Hobie is an iconic, global brand brand that many of us at Backbone have a personal connection to—as a kid I learned to sail in a Hobie Cat,” said Ian Anderson, PR director at Backbone Media. “Today, Hobie continue to lead the watercraft industry with their support of new sports like kayak fishing, and new technology like Mirage Drive. We’re excited to help amplify the deep connections people feel with the brand while enjoying their time on the water.” ### About Hobie Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water and quality products. From their headquarters in Oceanside, California, Hobie manufactures, distributes and markets an impressive collection of watercraft worldwide. These include surfboards, sailboats, SUP’s and an ever-expanding line of pedal-driven and paddle sit-on-top recreation and fishing kayaks, inflatable kayaks and fishing boats, plus a complementary array of parts and accessories.