Hilco Vision Hires Dan Brown to Drive Digital Marketing Efforts for Croakies, Jonathan Paul Eyewear, and Leader Swim Brands

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Hilco Vision Energizes Its Digital Marketing Team

Plainville, Mass.

Hilco Vision, the industry leading provider of world class eyewear and eye care products, is pleased to announce the hiring of Dan Brown as its new Digital Marketing Strategist responsible for its consumer brands: Croakies®, Jonathan Paul® Eyewear, and Leader® Swim.

Brown joins Hilco Vision from Seattle-based K2 Sports where he previously served as the Global Marketing Manager for the Line Skis and Full Tilt ski boots brands. An accomplished photographer, Brown also owns and operates Kapitol Photography, a photography business specializing in commercial and editorial photography. Brown earned a Bachelor of Arts in English Literature from Saint Michael’s College.

“We couldn’t be happier to welcome Dan to Hilco Vision and the Croakies, Jonathan Paul, and Leader swim brands, explains Chris McCullough, Hilco Vision’s Director of Consumer Brand Marketing. “He brings a wealth of knowledge in the digital space when it comes to aligning core business goals with a cohesive digital marketing strategy, and I have no doubt he will play an instrumental part in driving our brands forward towards continued growth.”

In his new role with Hilco Vision, Brown will be primarily responsible for managing the branded digital properties for the Croakies, Jonathan Paul Eyewear, and Leader Swim brands respectively.

“I’m very much excited for the opportunity to work with the Croakies, Jonathan Paul Eyewear and Leader Swim brands,” Brown stated. “Each of these brands have their own rich history in developing premium products that have inspired customers throughout the years to explore more of the outdoors.”

To learn more about Hilco Vision’s collection of industry-leading consumer brands, please visit hilcovisionoutdoor.com.


About Croakies

Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in the mountains of the American West, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies. Croakies is part of the Hilco Vision portfolio of brands.

About Jonathan Paul® Fitovers Eyewear

Founded over 20 years ago in Australia, Jonathan Paul® Fitovers Eyewear originated as a solution to the intense Australian sun. Effective, comfortable, and affordable, this revolutionary new fashionable and functional fit over sunglass with its innovative wrap-around styling quickly caught on. Delivering optical versatility and on-the-go, lifestyle performance, JPE continues to lead the charge in the fitovers category, delivering best-in-class optical performance and frame designs to service prescription eyewear users and their versatile lifestyles. For more information about Jonathan Paul Fitovers Eyewear, please visit fitovers.com. Jonathan Paul is part of the Hilco Vision portfolio of brands.

About Leader Swim

For over 40 years, Leader® has offered a full line of innovative sports eyewear and accessories of the highest quality. Whether your customers are at the beginning stages of their athletic journey or at the peak, Leader products are respected worldwide for providing unparalleled performance and durability, delivering performance aquatics eyewear for the active lifestyle. For more information about Leader Swim, please visit zleader.com. Leader® is part of the Hilco Vision portfolio of brands.

About Hilco Vision

For over 60 years Hilco Vision has served as an industry leader in delivering world class eyewear and eye care products to its customers all over the world. Alongside an extensive line of innovative optical products, Hilco Vision has quickly ascended to be a premium supplier of eyewear products and accompanying lifestyle accessories for the sport and outdoor industries, thanks to a growing portfolio of well-known brands such as Croakies, Leader swim products, and Jonathan Paul Fitovers Eyewear. Whether keeping your shades afloat on your next stand-up paddle expedition or providing premium optics for your next open water swim, day at the river, or rematch on the court, Hilco Vision’s sport and outdoor brands share a commitment to delivering world-class products to meet the ever-changing needs of the active consumer.