HIGHGEARÂ® Supports Everest Rocks in the Fight against Cancer
As reported recently in Billboard Magazine, the Love Hope Strength Foundation (LHS) is planning an October acoustic concert with an all-star line-up at Everest base camp and has teamed up with Highgear. The concert, titled Everest Rocks, will act as both a fundraiser and awareness platform for the LHS Foundation. The foundation's entire series of events will be documented by both the BBC and acclaimed MTV producer Alex Coletti for future television specials.
Highgear, a leading outdoor equipment brand specializing in altimeter products, has become the official altimeter supplier of the expedition. The trekkers and musicians will train and trek with Highgear's signature altimeter, heart-rate monitor combo watch, the LOFT. The LHS Foundation contacted Highgear to request sponsorship after researching altimeters available in the marketplace.
â€œThe Highgear Loft is an essential piece of gear both leading up to and during the expedition,â€ states Shannon Foley, Executive Director of the Love Hope Strength Foundation. â€œWe are so appreciative of Highgear's support and the quality products they produce.â€
â€œWe are equally excited to be a part of Everest Rocks. Most of us have been affected by cancer in someway. Supporting this historical event is our way of helping in the fight against cancer,â€ said Mike Hosey, Highgear Founder and President.
Highgear is working out details to bring a sampling of Everest Rocks to Outdoor Retailer Summer Market. LHS leather wrist cuffs and signature tees will be available for purchase at the Highgear booth 38173 throughout the show. Highgear will also host a reception celebrating Everest Rocks day two of the show from 4 to 6 pm at their booth. All proceeds from the cuff and tee-shirt sales will benefit the LHS Foundation.
In an effort to demonstrate the continued capability of cancer survivors, build a support network for cancer patients worldwide, fight for greater research funding and develop innovative music related outreach and awareness programs, Leukemia survivors Mike Peters (of Welsh Rock band The Alarm) and entertainment insurance executive James Chippendale recently founded the LHS and will produce Everest Rocks. For more information visit www.lovehopestrength.com
Highgear was founded in 1999 with the commitment to provide outdoor and fitness enthusiasts with innovative solutions needed to conquer any adventure, big or small. One of the fastest growing companies in the outdoor industry, Highgear is known for incorporating highly accurate and user-friendly designs in all of their products. From altimeters and digital compasses to heart rate monitors and pedometers, Highgear products have always been and continue to be at the forefront of gear technology and design. For more information please visit www.highgear.com.