Highgear Partners with Cathy Herbstler PR

Outdoor instrument brand Highgear announces today a new partnership with Seattle-based Cathy Herbstler PR, CHerbPR, for strategic public relations support. The partnership is effective immediately.
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Outdoor instrument brand Highgear announces today a new partnership with Seattle-based Cathy Herbstler PR, CHerbPR, for strategic public relations support. The partnership is effective immediately.

CHerbPR will oversee all public relations initiatives for the Asheville, NC-based manufacturer of outdoor electronics, including media relations, strategic communications and marketing support. Highgear is in the process of launching their sleek new Axio line of altimeters, which includes a women's specific version shipping in time for holiday. CHerbPR will focus on this launch in addition to continuing the promotion of their various collections of altimeters, compasses and other sports and fitness related instruments and outdoor accessories.

“We are thrilled to be working with Cathy again. Having worked with her in the past with tremendous results, we know we can expect much of the same,” says Mike Hosey, President of Highgear. “With the launch of some very exciting product lines in the year to come, we are confident in Cathy's abilities to help us continue the growth of Highgear and keep us at the forefront of the industry and beyond.”

About Highgear
Highgear was founded in 1999 with the commitment to provide outdoor and fitness enthusiasts with innovative solutions needed to conquer any adventure, big or small. One of the fastest growing companies in the outdoor industry, Highgear is known for incorporating highly accurate and user-friendly designs along with competitive prices in all of their products. From altimeters and pedometers to compasses and heart rate monitors, Highgear products have always been and continue to be at the forefront of gear technology and design. For more information please visit http://www.highgear.com.

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