High Sierra Sport Company Celebrates 30 Years

High Sierra Sport Company Celebrates 30 Years Of Providing Innovative Bag Designs For It’s Consumers

VERNON HILLS, IL (2008) – High Sierra Sport Company, a leading manufacture of soft-sided luggage and bags, celebrates 30 years of providing the market with better quality and highly featured merchandise.

High Sierra Sport Company was incorporated January 1, 1978 as H. Bernbaum Import & Export Company by Harry H. Bernbaum and his son, Hank. High Sierra specializes in adventure travel products by offering forward-thinking, versatile lines of bags and luggage to all types of outdoors enthusiasts. The company has developed a reputation for its innovative designs for the consumer looking to make an intelligent choice for their next luggage, daypack or active lifestyle sport pack purchase.

“High Sierra is a private, family-owned organization that has made a tremendous impact in the industry for 30 years,” said Hank Bernbaum, president of High Sierra Sport Company. “Reaching this milestone in High Sierra' history is something that instills a deep sense of pride and feeling of accomplishment within my family and the entire company.”

“The trust and confidence that our consumers have in the High Sierra brand combined with our industry leading innovation and expertise have provided the groundwork for our products,” said Bryan Kinsley, senior vice president of sales and operations for High Sierra Sport Company. “High Sierra is built on a foundation of creating products with higher quality raw materials, and we look forward to continue to introduce our products to the outdoor market.”

Throughout 2008, High Sierra is celebrating its 30 year anniversary with its consumers by continuing to give back to the community. On top of numerous yearly donations to various organizations, High Sierra will sponsor the U.S. Ski and Snowboard Team, Children's Memorial Foundation, World Alpine Ski Championships, and the Sun Valley Ski Education Foundation.

For more information on High Sierra Sport Company, please call 1-800-323-9590 or visit www.highsierrasport.com.

About High Sierra Sport Company:

High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra's memberships include the Outdoor Industry Association (OIA), Sporting Goods Manufacturers Association (SGMA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call 1-800-323-9590 or visit www.highsierrasport.com

# # #