High Sierra broadens support of The CITYPAK Project with the launch of PUBLICPAK

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Vernon Hills, IL, — Expanding their commitment to the Chicago-based CITYPAK Project (www.citypak.org), international adventure gear brand High Sierra (www.highsierra.com) proudly introduces PUBLICPAK—a daypack that gives back.

Available on www.highsierra.com and in select retail locations, a portion of the proceeds from PUBLICPAK will help fund The CITYPAK Project. Founded by Chicago philanthropist Ron Kaplan, the registered 501[(c)(3)], in partnership with High Sierra, provides specially designed backpacks to the homeless.

The thin, envelope-style PUBLICPAK comes in five vibrant colors. The top-loading main compartment features a fully padded computer sleeve, integrated tablet sleeve, reflective webbing loop and open bike lock pocket (MSRP: $49.99).

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“With each purchase of a PUBLICPAK, our customers are helping support our mission to provide the homeless with a dignified and safe way to carry their belongings,” said Dawn Sicco, Vice President and General Manager High Sierra.

Since partnering in 2012, High Sierra and The CITYPAK Project have created and distributed more than 8,000 custom-designed CITYPAK backpacks to homeless individuals in cities across the United States.

To learn more about The CITYPAK Project or to make a secure online donation, visit www.citypak.org. 100 percent of every dollar contributed to The CITYPAK Project goes to the purchase of CITYPAKs and their distribution to the homeless.

To purchase a PUBLICPAK, visit www.highsierra.com

About High Sierra:

A division of Samsonite LLC, High Sierra designs feature-rich, versatile outdoor lifestyle gear for adventurers everywhere. Since our founding in 1978, we’ve committed ourselves to creating durable, affordable product with distinctive details, delivering the freedom to go anywhere—near or far, on roads or trails, on mountain ridges or snowy slopes, no matter what form your adventure takes. In 2012, High Sierra formed a design partnership with the Chicago-based CITYPAK Project [501(c)(3)] to create purposeful, utilitarian backpacks for the homeless. High Sierra is also proud to be the Official Bags supplier to the U.S. Ski, U.S. Snowboarding and U.S. Freeskiing teams. High Sierra. Adventure This Way.

For more information or to shop online, visit www.highsierra.com, like us on Facebook (www.facebook.com/highsierrainc) follow us on Twitter @HighSierrainc, on Instagram, @highSierra_USA. For media inquiries, images, and sample requests, contact: Kara Herlihy, kara@palemorning.com, (802) 583-6070.

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