Hestra Splits Growing Western Territory, Adds New Reps

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ARVADA, CO (September 14, 2020) – Today, Hestra has announced the division of its western territory and the hiring of Shannon Carey and Chuck Gerst to manage the new territories. In these new roles, Parratto will represent Hestra in Northern California while Gerst and his team at Axis Sports will manage Southern California and Arizona.

The new reps will step into the role vacated by long-tenured territory rep, Peter Ball, who retired this summer.

Carey is based in Lake Tahoe and will manage Hestra’s sales in Northern California. She has worked as an independent rep since 2000 and created her own agency in 2010. Her career began in retail at Any Mountain in the Bay Area.

“As a longtime fan of Hestra I am honored to become part of the Hestra team. I am so passionate about this industry and am incredibly thrilled to have the opportunity to help build on the legacy of the Hestra brand in Northern California”, says Carey.

Gerst and the rest of the Axis Sports team will manage Hestra’s sales in Southern California and Nevada. Axis Sports, based in Solana Beach, is a three-decade old agency that consists of Chuck Gerst, Gary Kropp, Tony Coyne, Elliott Doyle, Banning Ostrow, and John Benson. Axis Sports also represents Giro/Bell, BlackStrap, Scott, Camelbak, and Enve.

“Our team at Axis Sports is very excited about being part of the Hestra family and offering an incredible product to our retail partners”, says Gerst.

“Over the past 15 years, Hestra has fostered some exceptionally strong retail relationships in this territory”, says Hestra National Sales Manager, Marc Cutilletta. “In Shannon, Chuck, and their teams, we have found the right partners to steward the Hestra brand confidently into the future.”

About Hestra

Founded in 1936, Hestra is a Swedish family owned business whose sole focus is gloves. Now operated by the third and fourth generations, Hestra is an industry-leader and makes quality gloves for snow sports, casual wear and work in its owned factories. Today, Hestra has nearly 6,000 retail partners in over 30 countries and produces over 2 million pairs of gloves annually.

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