SEATTLE, Wash. - February 1, 2018
HEROCLIP, the clip you can hook and hang anywhere, today announces b8ta as its newest partner in disrupting the active lifestyle and retail industries. Originally launched as crowdfunding campaigns that raised $200K with 4000 backers, HEROCLIP has sold 200,000 units with revenues well over $2 million over the past two and a half years and is excited to be expanding in the physical retail market with strategic partners, including b8ta.
Inspired by her adventures training to summit Mt. Rainier, HEROCLIP CEO Mina Yoo, Ph.D., invented the original HEROCLIP for the active explorers that need an “extra hand” with their gear. The result is a simple 3-in-1 clip, swivel, and hook system, that allows users to be creative with hanging, clipping, and organizing gear of any sort, on any adventure.
“HEROCLIP is consistently seeing incredible growth in our online sales, brand awareness, and social community, and now our consumers are eager to interact with HEROCLIP on a tangible level,” said HEROCLIP CEO Mina Yoo, PhD.. “b8ta is an ideal retail partner for HEROCLIP because the storefront acts as an immersive, interactive experience, which is hugely important to our audience of curious and active explorers.”
b8ta is a software-powered retailer designed to help people discover, try, and learn about the latest products, like HEROCLIP, while offering product makers, like HEROCLIP, a simple retail-as-a-service
model that lets them stay in control. b8ta’s mission is to make retail accessible for all product makers, no matter how established or experienced. b8ta believes that when makers have easy, direct access to physical retail, customers will in turn have unbiased access to what the world is creating.
HEROCLIP will be launching at b8ta locations in Seattle, Austin, Santa Monica, and Houston, with a public launch event taking place on February 3, at HEROCLIP’s hometown b8ta store in Seattle at University Village. Please visit our event page for more information: https://www.facebook.com/events/158508164800291/
ABOUT HEROCLIP: HEROCLIP, a Lulabop brand, is an active lifestyle company producing simple solutions for everyday challenges. Our user base is a community of everyday adventurers and active explorers of all kinds, with the common theme that they keep moving, sharing and overcoming obstacles through ingenuity.
For more information on HEROCLIP, please visit www.myheroclip.com