HERA Foundation Partners with Drag Queen Cabaret for USA CRITS Finals

September is Ovarian Cancer Awareness Month and the nationally televised USA CRITS Finals on September 25 at Mandalay Bay allow the HERA Foundation to reach millions. The messengers are not survivors but the drag queens of Lucky Cheng’s.

Some things can only happen in Vegas, but ovarian cancer can happen anywhere. September is Ovarian Cancer Awareness Month and the nationally televised USA CRITS Finals, held September 25 at Mandalay Bay Resort & Casino is enabling the HERA Women's Cancer Foundation to reach millions with their message to raise awareness of ovarian cancer. The messengers are not survivors or non-profit board members, but the drag queens of Lucky Cheng's.

"We may not have ovaries, but we do care about ovarian cancer,” says Miss Conception, the emcee of Lucky Cheng's, a drag queen cabaret that started in New York City's East Village and is now at the Harmon Theater at the Planet Hollywood Resort in Las Vegas. “We think this is a fun way to raise awareness about ovarian cancer and give it an usual twist.” The performers hope to capture the public's attention to raise awareness of this under recognized women's health threat. Miss Conception will be joined Lucky Cheng's Chi Chi Alexis Dealer and Elena Perez.

Female cyclists will wear teal race bibs and bracelets. Teal is the official color of the fight against ovarian cancer. Symptoms cards and educational materials will be distributed at the event's vendor expo and a raffle will be held for a mountain bike from Giant. A portion of the money raised through the raffle will go to supporting local efforts in Las Vegas to fight the ovarian cancer as HERA once again joins forces with the Ovarian Cancer Alliance of Nevada.

Approximately 75 percent of ovarian cancer cases are diagnosed at an advanced stage, after the cancer has spread beyond the ovary. That means that even though donors may be tightening their belts, educating people about the disease's symptoms is still vital.

"Ovarian cancer is like breast cancer 30 years ago. Once we started talking about breast cancer, we saw more women diagnosed early and more survivors," explains ovarian cancer survivor and HERA founder Sean Patrick. "Only 24 percent of ovarian cancer cases are diagnosed early so making women aware of symptoms is vital."

"When we discovered the lack of awareness of ovarian cancer we saw that our races could enable HERA to deliver their message to a large number of participants and spectators during televised events,” explains Ravi Rajcoomar, managing director of Swagger, the sports marketing and events company that produces the races.

About the HERA Foundation
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support For more information, visit www.herafoundation.org. To schedule an interview with HERA Foundation founder, Sean Patrick call 970.948.7360.

USA CRITS National Criterium Series has been developed to feature a brand of cycling unique to the United States, the criterium. Criteriums are historically run on short laps through city streets. They offer spectators the opportunity to watch Olympians and world and national champions up close as they ride at top speed. This has made the criterium format the most spectator-friendly form of cycling entertainment. Events on the USA CRITS series manifest the ideals that have made criterium racing an American legacy, and they feature challenging courses that showcase arts-and-entertainment districts, accommodate a large and energized base of spectators, attract broad community support and have strong marketing opportunities for sponsors. For more information, visit www.finals.usacrits.com.

About Swagger
The USA CRITS Finals is produced by Swagger, a company with more than 50 years of combined experience as a sports-marketing and event-management organization. The nation's leading producer of criterium racing, Swagger currently produces over 40 criterium events, including America's premier criterium, the Twilight Criterium in Athens, Ga., a race that's enjoyed tremendous success since 1980.

About Lucky Cheng's Dinner Cabaret
Lucky Cheng's, the drag queen capital of the world, has come to the Entertainment Capital of the World. Whether celebrating a bachelorette party, birthday or recent divorce, in the mood to lift someone's spirits or out to shock your straight-laced friends, Lucky Cheng's is the place to be. Outrageous drag queens in outlandish outfits serve you an Asian-inspired all-you-can-eat buffet. Tickets: From $39.95 plus tax and processing fee for general admission and from $49.95 plus tax and processing fee for VIP Wednesday through Sunday nights at 6 p.m. Must be 18 or older to attend. For more information contact Susan Stapleton at Ink by the Gallon 702-982-2521 susan@inkbythegallon.com


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