Helly Hansen Selects GSI Commerce as Partner for Global Online E-Commerce

Agreement to 2018 with leading outdoor brand includes technology, customer service and order and payments management throughout Europe and North America
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LONDON--GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of e-commerce solutions, today announced a new partnership with the Helly Hansen retail group. GSI will develop and operate international online stores in eight European countries as well as the United States and Canada. The web stores are scheduled to launch during early 2010 and will be Helly Hansen’s first move to sell merchandise directly online.

Under the agreement, GSI will provide an e-commerce solution that includes web technology, order processing and call centre services for each store. Web stores will be tailored to the specific country in which they operate and GSI will localise country specific components of the solution. The sites will be built in several languages and five currencies.

Peter Sjølander, Chief Executive Officer for Helly Hansen, commented, “E-Commerce is hugely important to us and a key aspect of our strategy for international growth. GSI Commerce has a terrific reputation in the marketplace for providing e-commerce services to leading brands. After evaluating all of the alternatives, GSI was the clear winner. As the largest provider of e-commerce services in the world, GSI works with the leading global consumer brands and GSI’s expertise will be critical in helping us deliver our successful multichannel strategy. GSI’s leading capabilities covering both Europe and North America gives us confidence that our web stores will consistently delight our customers in those geographies.”

Steve Davis, EVP and President International, GSI Commerce commented, “As e-commerce becomes more of a strategic priority for our partners, we are committed to delivering a global e-commerce solution that has the feature rich functionality and operational efficiency to deliver locally, including technology, order and payments management and customer service. We are delighted to work with Helly Hansen, a clear leader with a history that extends more than 100 years. We look forward to building the Helly Hansen online business and giving customers across Europe and North America access to the full range of Helly Hansen products.”

About GSI Commerce

GSI Commerce® (www.gsicommerce.com) is the leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises internationally. Operating through a shared-revenue model, GSI delivers e-commerce solutions through the provision of components including: technology, hosting, order processing, fraud management, fulfilment and call centre. Each component is offered on a modular basis and forms part of a fully integrated, end-to-end solution. The company also offers a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (www.e-dialog.com).

For more information please visit: www.gsicommerce.com

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

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