Helly Hansen Redefines Outdoor Footwear with the New 2018 Mountain Collection

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OSLO, Norway (July 20, 2017) — Since 1877 Helly Hansen, the Norway-based brand, has worked alongside professional athletes and influencers to create products to help people stay and feel alive in the outdoors. These insights have been instrumental in creating Helly Hansen’s most innovative and disruptive Mountain line to date. The five men’s and women’s styles that make up the new collection consist of versatile hybrids that redefine the way we think of, and use, Outdoor gear. Our catalogue of trusted technologies makes sure that the end-user stay protected and comfortable at all times.

The all new Loke Dash and Loke Rambler HT for both men and women are packed full of technical details that will allow you to choose like a professional whilst staying at the forefront of style. The engineered uppers feature a lightweight and seamless support frame which adds stability, and protection against the elements, while micro perforations allow full breathability.

As Helly Hansen likes to push the boundaries, and challenge norms, the designers and engineers developed a highly technical stretch-knit upper structure, paired with a fully integrated stretch HellyTech® waterproof membrane, allowing users to maintain mobility and comfort without having to compromise on performance in the most adverse of weather conditions.

The 2018 mountain footwear collection continues to offer all that is expected of a Helly Hansen hiker, including HellyTech® Performance waterproof membranes and HellyTech® Protection overlays, as well as removable dual density EVA performance insoles designed specifically for Helly Hansen.

Gone are the days when Outdoor footwear was confined to one specific use on the mountain or rugged forest trails. With the desire to wear each new design around town as much as outdoors, you won’t need to worry about durability, stability or protection going from one activity to the next.

See the collection in its entirety this July at the Outdoor Retailer Summer Market trade show in Salt Lake City, Utah.

Loke Dash

(available for men and women)

This hybrid offers the best of two worlds; the ruggedness, and protection of the outdoor world, yet it boasts an intriguing two-tone mesh and the sophisticated silhouette of the casual world.

Features:

— Hybrid designs; Sneaker silhouettes; Subdued high performance

— Engineered & seamless uppers with knitted fabrics

— Style, comfort, cushioning and protection

Upper:

— HellyWear Protection overlays

— Engineered stretch-mesh with non-wicking treatment

— Internal support structure

Midsole:

— Performance grade EVA midsole

— Removable Dual density EVA Performance Insole

Outsole:

— HellyGrip Rubber

— HellyWear Rubber

— Multi-directional lug system for increased traction

Loke Rambler HT

(available for men and women)

Here is the ultimate multi-purpose outdoor gear, whether your outdoor world is at high altitudes in extreme weather, or in your local urban park. Experience the unique style, and cutting edge performance of the brand new waterproof Rambler HT hiker.

Features:

— Hybrid designs; Sneaker silhouettes; Subdued high performance

— Engineered & seamless uppers with knitted fabrics

— Style, comfort, cushioning and protection

Upper:

— HellyTech® Performance Waterproof membrane

— HellyWear Protection overlays

Midsole:

— Performance grade EVA midsole

— Removable Dual density EVA Performance Insole

Outsole:

— HellyGrip Rubber

— HellyWear Rubber

— Multi-directional lug system for increased traction

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented HFlow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

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