OSLO, Norway (July 24, 2017) — Developing technical and protective apparel to help professionals and outdoor enthusiasts alike stay and feel alive has always been at the forefront of Norwegian-based brand, Helly Hansen. For spring/summer 2018, the base layer category offers a full spectrum of choices for all activities ranging from the proprietary Lifa® technology with its unsurpassed moisture management abilities, to the all-new HH Merino Light line made of 150 gram, 100% Merino wool for great comfort, natural odor control and cooling effect during rigorous endeavors.
With continued interest and demand by consumers and athletes for 100% wool active-wear, Helly Hansen took its years of knowledge in base layer development to create a full line of tops that are lightweight, breathable, and made entirely of non-museled Merino wool.
The light weight, 100% Merino wool, has the unique property of adding light warmth on chilly mornings, and a cooling effect on warmer days. In addition, it has a natural resistance to smell and a great soft hand feel.
The new lightweight HH Merino Light line comes in a variety of cuts and colors for both men and women to mimic the diverse environment and vibrant colors from which the Norwegian brand originates. The HH Merino Light Button LS for men works just as well outdoors as it will inside with its clean design and classic Henley neckline. For women, the W HH Merino Light LS will be a go-to for any activity that requires breathability and comfort.
The full line of HH Merino Light base layers will be on display at the Outdoor Retailer Summer Market in July, 2017 and on sale worldwide starting spring 2018.
HH Merino Light Button LS & W HH Merino Light LS
HH Merino Light are light weight, 100% merino wool products. The natural fibers, offer lightweight warmth when cold and a cooling effect when warm, comfort, odor resistance, and breathability. The ideal product for any outdoor activities in the spring/summer.
— 100% Merino Wool
— 150g/m2 fabric
— Non-mulesed wool
— Odor resistance
— Great breathability
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented HFlow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.