Heartline Partners with Industry Innovator

Heartline Fitness Systems announces new partnership with fitness equipment innovator FreeMotion Fitness as the exclusive distributor of the company’s strength and cardio equipment in the Mid-Atlantic.

For Immediate Release
For more information contact:
Erin Marr, Director of Marketing

Heartline Fitness Systems Partners with Industry Innovator FreeMotion Fitness for Mid-Atlantic Distribution

Gaithersburg, MD, April 27, 2010 – Building upon their commitment to deliver the best possible strength and cardio solutions to their customers, Heartline Fitness Systems announces new partnership with fitness equipment innovator FreeMotion Fitness as the exclusive distributor of the company's strength and cardio equipment in the Mid-Atlantic.

“We are pleased to be partnered with FreeMotion to bring their advanced strength training systems and cardio equipment to the vertical markets of the Mid-Atlantic,” says Bob Burgess, Heartline Fitness Systems president. “Their heritage products - including cable-based selectorized strength equipment and the Incline Trainer – will help us provide a wider array of fitness solution options to our customers in a variety of settings ranging from high schools, colleges, hotels, apartment communities and hospitals throughout the region.”

FreeMotion Fitness, the commercial division of Icon Health and Fitness, the largest manufacturer and marketer of fitness equipment in the world, established a reputation for designing equipment that builds strength, flexibility and balance by replicating the body's natural movement. They brought the first and only full circuit of integrated functional training equipment to the market, and have since rounded out their strength product offering with fixed motion selectorized machines, free weights, plate loaded equipment and a whole body vibration platform.

As a complement to their renowned strength equipment, FreeMotion also offers a complete cardio line of treadmills, ellipticals, striders, Incline Trainers, and upright and recumbent bikes at a variety of price points and feature sets. When incorporated together, FreeMotion strength and cardio products create a complete fitness package versatile enough to entertain, motivate, and challenge users of all abilities to reach their fitness goals.

“The FreeMotion product line is an ideal fit for any vertical market setting, so we are thrilled to be working with a company like Heartline Fitness Systems who specializes in vertical market fitness sales,” says Kevin Farley, director of vertical market sales for FreeMotion. “Bob has assembled a team of veteran fitness industry experts who have established Heartline as a premier partner for vertical markets. FreeMotion is confident that Heartline is the optimal partner to grow its presence in the Mid-Atlantic.”

Heartline will sell all FreeMotion products including the FreeMotion selectorized cable training line, EPIC selectorized and free weight lines, MC2 small group functional training programming, Vertex whole body vibration platform, and the entire cardio line including the Incline Trainer, striders, ellipticals, treadmills, and upright and recumbent bikes. Heartline's territory covers vertical markets such as high schools, colleges, apartment communities, hospitals and hotels throughout the District of Columbia, Delaware, Maryland, Pennsylvania, Virginia, and West Virginia.

About Heartline
Since 1983, Heartline's promise has been to design, distribute and service the highest quality of strength training and cardiovascular systems available. Through Heartline's dealer and direct sales network, our training products are sold internationally in Europe, Asia, South America, the United States and Canada. Our clients include such high profile organizations as: New Orleans Saints, New Jersey Devils, Marriott Hotels, Lincoln Properties, The JBG Companies, Fairfax County Public School System, and The United States Supreme Court.

---Heartline---® is a registered trademark of Heartline Fitness Products, Inc., t.a. Heartline Fitness Systems

Heartline Fitness Systems, 19209 Orbit Drive, Gaithersburg, Maryland, 20879, Phone: 301-921-0661, www.heartlinefitness.com

About FreeMotion Fitness

FreeMotion set the standard for integrated, functional training equipment and is raising the bar with the next generation. At the heart of every facility, FreeMotion Cardio's functional design entertains, motivates and challenges users to reach their fitness goals. FreeMotion EPIC selectorized strength and free weights are smooth, refined and strong - built to meet the needs of all your members. The perfect complement to any workout, the FreeMotion Vertex whole body vibration platform features sleek style with outstanding performance. FreeMotion Fitness is passionate about more than fitness equipment. We are dedicated to building strong facilities through competitive financing, quality customer service and comprehensive training - helping owners get the most for their facilities. To learn more about FreeMotion Fitness products, visit www.freemotionfitness.com free, 877.363.8449 or [+1] 719.533.2900.