Food-as-medicine nutritional tech company personalizes home-delivered meals to advance the health, fitness and well-being of individuals
(December 8, 2016)—FUEL, a silicon valley health startup that customizes nutrition for individuals based on their lifestyle, body and genetics has just released national shipping to the 48 domestic states. Launched in February, FUEL is pioneering hyper-personalized, healthy nutrition -- using technology that harnesses a customer’s unique genetics, physical activity, and biological markers -- as home-delivered meals to help athletes optimize their health and performance.
Chandra Duggirala, MD, Co-Founder and CEO of FUEL, is a physician and a nutritional and metabolic scientist. He believes in the importance of using health and physical activity data to provide busy Americans and active audiences individualized, nutritionally optimal meals. Duggirala comments, “The problem is that nutrition science today is a one-size-fits-all solution. But that understanding has changed in recent years. We now know that individuals respond differently to different nutrients. Many Americans -- even fit and active ones -- struggle with maintaining optimum health and performance when they cannot eat the right amounts of the right foods. The solution FUEL offers is scientifically optimized meals that meet health and body goals, delivered conveniently to you, all managed via a beautifully intuitive FUEL mobile app.”
Up until last week, FUEL was only shipping to 9 western US states. However, tremendous positive feedback from customers and increased consumer demand for personalized food-as-medicine has led to the launch of nationwide shipping. FUEL meals are paleo friendly, contain no preservatives, antibiotics, and are low glycemic and keto enabled, depending on what your body type needs.
Chief Marketing Officer George Burke said, “‘Healthy food’ is a relative term. As an endurance athlete with gluten intolerance, reactive hypoglycemia, and on a high-fat low-carb ketogenic diet, I struggled with what restaurants considered to be ‘healthy.’ Not surprisingly, the demand and loyalty from our customers has been incredible, finding that their health and lives have been supported by biologically optimized meals. This supported our decision to expand rapidly to the entire continental US just ahead of 2017 New Year resolutions.”
Sold in plans of 6, 12, or 15 meals, FUEL meals retail starting at $70 for one week of meals. The exclusive meals are not just healthy but are supremely convenient, in that they only require 3 minutes to prepare. They are available for purchase at tryfuel.com with gift cards also available for purchase.
FUEL was created with the knowledge that your body and goals are unique, and FUEL believes that your food should be too. Exquisitely crafted FUEL smart meals have the right calories, carbs, healthy fats, and protein, as well as micronutrients appropriate to your body and health. Fuel places the power of a personalized nutrition scientist and a personal chef at your fingertips. http://tryfuel.com