Health+Fitness Business Morning Workouts Are Product Testing Opp. - SNEWS

Health+Fitness Business Morning Workouts Are Product Testing Opp.

Attendees at both the Health+Fitness Business Expo (HFB) and its sister show, Interbike, will have the chance to boost their heart rates while testing the latest fitness equipment during HFB's Early Morning Workouts.
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News Brief

Health+Fitness Business Expo Morning Workouts to

Give Interbike Attendees Product Testing Opportunities

SAN JUAN CAPISTRANO, Calif. - August 11, 2011 - Attendees at both the Health+Fitness Business Expo (HFB) and its sister show, Interbike, will have the chance to boost their heart rates while testing the latest fitness equipment during HFB's Early Morning Workouts.

Running from 8 a.m. to 9 a.m. on Thursday Sept. 15, participating companies will offer special workout opportunities in their booth display areas so current fitness equipment retailers, and bicycle retailers thinking about carrying fitness equipment, can put new products through their paces.

"As we've seen with our Interbike OutDoor Demo event, giving buyers the opportunity to put in an honest workout on exhibitors' products is a great way to get a feel for what's available at the show," said HFB and Interbike Show Director Andy Tompkins. "Plus, the Early Morning Workouts give buyers a little extra time to network and interact with other members of this community in a relaxed and fun environment."

In addition to workouts at various exhibitors' booths, yoga classes are taking place at 8 a.m. on Thursday and Friday in the HFB Demo area on the Street Level of the show.

HFB exhibitors interested in offering a class or workout should contact Brian McKavic at brian.mckavic@nielsen.com or 949-226-5741.

For more information about the Health+Fitness Business Expo, please visit www.healthandfitnessbiz.com.

About Health+Fitness Business

Health+Fitness Business (HFB), a division of Nielsen Expositions, is a full service trade show company whose goal is to create, market and produce high quality tradeshows and educational conferences. HFB is the leading retail fitness industry trade event, bringing together top manufacturers, retailers, buyers, industry advocates and media to conduct the business of the fitness. For more information, please visit www.healthandfitnessbiz.com.

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MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk), mlansford@soarcomm.com

Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com

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