Cincinnati, OH - Headsweats is embarking upon their third year as sponsor for Bob Roll’s Ask Bobke segments featured on NBC and NBC Sports Network during the network’s coverage of the 2012 Tour de France beginning Saturday, June 30th. This is also Headsweats’ fourth year as the official headwear provider for the iconic, 2200-mile cycling race.
Roll is a former cyclist for 7-Eleven Cycling and Motorola and has since become a well-known cycling commentator and author. He once again will host the Ask Bobke segments during NBC Sports Group’s coverage of the Tour de France, answering viewer questions, explaining the nuances of cycling and sharing his passion and understanding of the sport. Racing the Tour de France five times during his career, gives Roll a unique perspective into racing tactics and logistics, and adds an honest human element to the comprehensive coverage.
“Headsweats began with my passion for cycling,” says company founder Alan Romick. “Being involved with the Tour de France, especially Ask Bobke, is great for our brand.”
About Ask Bobke
Everyone seems to have an opinion on the most unorthodox member of NBC Sports Group’s team of cycling commentators. From poking fun at cycling fans to his one of a kind “Roll-isms,” Bob Roll has an unforgettable personality and intense passion for cycling which he always brings to his commentary. Bob Roll is a cycling pioneer with five Tour de France competitions under his belt. www.bobroll.com
The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com