Headsweats Releases the Eventure Fabric™ UltraLite Hat and Visor

Headsweats, the leader in performance driven headwear, announces today the development of a new fabric called, Eventure Fabric™, guaranteed to set new standards within the headwear market.

Cincinnati, OH – January 15, 2010 – Headsweats, the leader in performance driven headwear, announces today the development of a new fabric called, Eventure Fabric™, guaranteed to set new standards within the headwear market. Eventure Fabric is a proprietary woven material that wicks sweat, provides UV protection and is extremely lightweight.

Headsweats' new UltraLite Hat utilizes the attributes of Eventure Fabric with Headsweats' proprietary Coolmax® to provide unsurpassable performance. The center panel of the hat, comprised of Eventure Fabric, is ultra light and has significant UV protection where sun exposure is most extreme. The side panels are constructed of Coolmax enabling enhanced breathability by transferring moisture rapidly to the outer layer of fabric. A new high-performance light weight headband inside the hat offers a blend of Coolmax knit and Coolmax terry to keep sweat out of user's eyes and wick it off their brows. The total weight of the UltraLite Hat is 1.6 ounces.

The UltraLite Visor, also made of Eventure Fabric, weighs in at a mere 1.5 ounces thanks to the technology's woven shell. The visor features an adjustable hook and loop back with a lower profile crown. Its internal sweatband has been updated with the light weight Coolmax headband for maximum comfort and better moisture transfer.

“The trend in headwear is to create pieces that attribute to endurance apparel,” states Headsweats general manager, Kay Martin. “Our products have always been light weight and we continue to push the envelope with our new performance enhancing Eventure Fabric.”

These products, as well as all Headsweats products, are available for custom sublimation. Customization can also be done by embroidery or heat transfer. Retailers, athlete teams and clubs can proudly sport headwear that matches in branding and performance.

Building on a collection of innovative, field-tested products, the new UltraLite Hat and the UltraLite Visor in the Eventure Fabric are available for spring 2010. Samples will be available to buyers and members of the media during the Winter 2010 Outdoor Retailer Trade Show. MSRP on the UltraLite
Hat is $20 and the UltraLite Visor is $19. Prices will vary with the addition of custom sublimation.

These products and the complete collection can be previewed at Winter Outdoor Retailer, Headsweats booth 36137.

About Headsweats
Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen and odd sunburn pattern on his head through his helmet, he set out to develop headwear that worked.

Today the Headsweats line includes washable, ultra light and supremely wicking hats that dominate the triathlon, cycling, running, adventure racing and outdoor markets. Success, spirit of innovation, along with unsurpassed customer service, has established Headsweats as a leader within these categories for more than a decade. With a dedication and commitment to cutting-edge materials, advanced designs and fun headwear, the team is consistently looking ahead to new avenues and opportunities. www.headsweats.com



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