Headsweats Names Julie Oldfield Director of Sales and Marketing


Boulder, CO – July 5, 2017


Headsweats, the leader in ultra-light, supremely wicking performance headwear that dominates the running, cycling, triathlon and endurance markets, is proud to announce the promotion of Julie Oldfield to the newly created position of Director of Sales and Marketing.

Oldfield, who has been at Headsweats since 2012, will be responsible for leading all marketing and public relations efforts as well as managing six in-house account managers, international distributors and more than 200 custom headwear accounts across the western US.

“I could not be more proud of Julie’s commitment and contributions to Headsweats over the last 5 years,” says Headsweats President Mike McQueeney. “As we continue to grow and progress, we are able to look internally to elevate key personnel. Julie has spent the last 2 years in London developing much of our international business while also managing marketing initiatives. She has a proven track record of success and will have a phenomenal team in place working to support her in this new role.”

Prior to joining Headsweats, Oldfield began her career as a PGA Golf Professional, working at prestigious golf courses across the country as both Teaching Professional and Director of Retail.

From there, she moved on to become Market Leader for Crocs and National Sales Manager for Imperial Headwear.

About Headsweats
Headsweats is the leader in ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running, and endurance markets. For over 15 years, Headsweats has established itself as the frontrunner in technical headwear by combining the spirit of innovation, unsurpassed customer service and well-developed partnerships with high profile brands such as Team in Training and Challenged Athletes Foundation. With a dedication to seeking out and using innovative materials and designs, as well as an emphasis in Lifestyle with a performance edge, Headsweats makes the highest quality headwear in the industry. Keep a cool head. www.headsweats.com

Contact: Carly Fleming Darby Communications carly@darbycommunications.com

828.254.0914 o