Headsweats® Continues Sponsorship of VERSUS Ask Bobke Segments

Headsweats® Continues Sponsorship of VERSUS Ask Bobke Segments and Official Tour de France® Products

Cincinnati, OH- Headsweats announces their exclusive agreement to sponsor Bob Roll’s Ask Bobke segments featured on VERSUS during the network’s coverage of the 2011 Tour de France. VERSUS is the exclusive television home of the Tour de France in the U.S. This is Headsweats’ second year as the Ask Bobke sponsor and third year as the official headwear for the legendary international cycling race that runs for three weeks every July and spans a total distance of over 2,200 miles.

Bob Roll, the well-known former professional American cyclist, is part of VERSUS’ Tour de France on-air announce team and the Ask Bobke segment has been a part of the network’s coverage since 2004.

“We are very excited to be sponsoring Ask Bobke again this year,” says Alan Romick, Headsweats founder and avid cyclist. “We fully support the Tour and recognize it as a solid way to enhance Headsweats’ brand recognition within the cycling market. Roll is legendary to the sport and provides Tour followers with a colorful, yet honest and direct assessment of the race.”

Ask Bobke will air during the network’s primetime show which airs from 8-11 p.m. ET each night throughout the Tour.Online coverage will include an Ask Bobke page on the VERSUS Cycling Facebook page with information and details about winning a Bob Roll inspired, limited edition Headsweats TDF collection hat. The hats will also be available for sale online through the Headsweats website.

Continuing as an Official Tour de France Product supplier, Headsweats offers a large selection of styles within their TDF custom collection, including the collection’s top seller, the SpinCycle.The SpinCycle looks as good on its own as it does performing under the helmet. Headsweats’ spin on the traditional cycling cap features slick graphics and technical fabrication. A COOLMAX® outer shell provides maximum moisture management, and an elasticized back and soft bill offer enhanced comfort and fit. The complete Tour de France collection can be previewed online at www.headsweats.com

About Ask Bobke

Everyone seems to have an opinion on the most unorthodox member of VERSUS’ team of cycling commentators.From poking fun at cycling fans to his one of a kind “Roll-isms,” Bob Roll has an unforgettable personality and intense passion for cycling which he always brings to his coverage of VERSUS’ cycling.Bob Roll is a cycling pioneer with five Tour de France competitions under his belt.www.bobroll.com

About Headsweats

The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com


VERSUS, part of the NBC Sports Group, prides itself on super-serving passionate sports fans across all platforms. Now in more than 76 million homes, the network is the cable television home of the National Hockey League (NHL), IZOD IndyCar Series, Tour de France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA, UFC, college football, college basketball and Triple Crown horse racing coverage. The network is also home to the best outdoor programming on television. www.NBCSports.com


Headsweats® Inks VERSUS Deal to Sponsor Ask Bobke Segments

Cincinnati, OH - Headsweats announced their exclusive agreement with VERSUS, the fastest growing sports cable network in the country and the exclusive television home of the Tour de France in the U.S., to sponsor Bob Roll's Ask Bobke segments featured on the network during the ...read more

Headsweats To Sponsor Ask Bobke Segment During NBC Sports Coverage

Cincinnati, OH - Headsweats is embarking upon their third year as sponsor for Bob Roll’s Ask Bobke segments featured on NBC and NBC Sports Network during the network’s coverage of the 2012 Tour de France beginning Saturday, June 30th. This is also Headsweats’ fourth year as the ...read more


Headsweats Renews Partnership with NBC Sports Network for “Ask Bobke” And Epic Cycle Series Sponsorship

Cincinnati, OH - For the third consecutive year, Headsweats will be the exclusive sponsor of NBC Sports Network's “Ask Bobke” segment during Tour de France coverage, June 29 - July 21. The segment is hosted by Bob Roll, a three-time Tour de France racer and cycling commentator. ...read more

Headsweats® partners with NBC Sports Network for Epic Cycle Series

Headsweats announces their exclusive agreement with NBC Sports Network to sponsor coverage of the Epic Cycle series beginning this week with Paris-Nice and culminating with the 2012 Tour de France. The 70th annual Paris-Nice is currently underway and is made up of 8 stages ...read more

Headsweats Renews Sponsorship of Colorado’s Venus de Miles Ride

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, announces their partnership with Venus de Miles, Colorado’s only all-women road ride, for the second year. This year marks the fourth annual Venus de Miles ride, which is centered on the ...read more


Headsweats is on a Roll as Official Sponsor of NBCSN's "Ask Bobke" Tour de France Coverage

Cincinnati, OH – Do you dream of crossing the finish line of the Tour de France wearing your very own Headsweats hat signed by the famed sportscaster Bob Roll? While Headsweats can’t make you a world champion cyclist overnight, the maker of performance headwear can give you the ...read more


Bobke is Back for Another Round of Tour de France Coverage, Sponsored by Headsweats

Cincinnati, OH – With his colorful personality and insider knowledge of the race, Bob Roll—aka Bobke—has made a name for himself as the sportscaster to watch during the Tour de France. NBC Sports’ “Ask Bobke” is a perennial favorite segment of the network’s broadcast and for the ...read more

MapMyRide.Com & VERSUS Host "Virtual" Tour De France

Denver, Colo. - June 30, 2010 - MapMyRIDE.com, the Internet's premier provider of online mapping and training tools for cyclists, and VERSUS, the exclusive television home of the Tour de France in the U.S., have partnered for the second consecutive year to present the 2010 Le ...read more

Headsweats Proud to Sponsor Mike Ehredt and Project America Run

Headsweats, makers of high-performance, ultra-light, supremely wicking hats and visors, is excited to announce their sponsorship of Mike Ehredt, a veteran and retired US Postal worker from Driggs, ID, on his Project America Run. Ehredt will honor fallen troops in Iraq by running ...read more