Headsweats and PAINCAVE Announce Innovative Partnership to Promote Fitness and Enhance High-Level Training

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Cincinnati, OH – Headsweats, a leader in performance headwear announced today its partnership with PAINCAVE, the latest in cycling technology that is improving lives through interactive online training videos. The partnership joins these two fitness industry innovators to promote fitness and enhance training for all athletes; from people looking to improve their health to elite athletes preparing for the highest levels of competition.

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"Headsweats is committed to supporting athletes as they strive to achieve their best,” says Mike McQueeney, president of Headsweats. “That’s a goal we share with PAINCAVE, and we’re excited about how the partnership will benefit athletes who are actively engaged in training and competition.”

PAINCAVE challenges individuals to take their fitness to the next level through a groundbreaking program of streaming interactive training videos. During PAINCAVE’s grueling episodes, the featured athletes and coaches wear Headsweats visors and hats to manage their sweat and keep a cool head. Headsweats headwear uses lightweight fabric that offers the ultimate in moisture management and is designed to keep athletes cool when training and competition heat up.

“Our program is for anyone looking to improve their fitness; from everyday people looking for a fun workout to world-class athletes,” says Mike Egan, elite triathlete, cyclist and PAINCAVE founder. “But no matter what type of athlete you are, once you hop onto that bike for a PAINCAVE workout you should be prepared to sweat. Our partnership with Headsweats goes hand-in-hand, because once the PAINCAVE sweat starts, Headsweats innovative gear keeps you cool enough to finish.”

For more information about Headsweats visit www.headsweats.com or contact

Angie Houck at angie@darbycommunications.com. For more information on PAINCAVE or to purchase PAINCAVE Headsweats gear visit www.paincave.com or contact Michelle Hunt at mhunt@briantierney.com.

About Headsweats

The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com

About PAINCAVE

PAINCAVE (PC) is a revolutionary training program that offers streaming, interactive videos. Founded by elite cyclist and triathlete, Mike Egan, PC has created an inspirational approach to fitness by changing people’s lives through the improvement of their health and well-being. Members follow elite athletes in 20 to 120 minute workouts designed for and modeled after inspirational sporting events, incorporating footage from the greatest races in the world. The programming is HD quality and available to members through any internet-ready media device including, laptops, smart phones and tablets. PC also provides a community where members have the opportunity to interact with other members, coaches, the PC All-Stars, and contributors.

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