Hammerquist Studios sponsors OIA breakout session at Summer OR

Balancing Act – Integrating Brick & Mortar with Online Operations
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REDMOND, WA —July 26, 2012— Hammerquist Studios, a Seattle area Interactive and Brand Strategy agency specializing in the outdoor and active sports markets, will sponsor and facilitate an OIA Outdoor University panel discussion at the 2012 Summer Show titled, “Balancing Act – Integrating Brick & Mortar with Online Operations”

The breakout session panelists will include:

Eric Oliver, Director of Digital Marketing at The North Face
Dave Feith, Director of Merchandising Management at REI
Christian Gennerman, Director of E-Commerce at Jan's Mountain Outfitters
Keith Karlick, Director of Interactive at Hammerquist Studios

Session overview:

How traditional and virtual retail can work together to attract and engage today's convenience-driven, connected consumer.

In today's world of evolving shopping and purchasing options, consumers have high expectations for a seamless experience across all retail touch points. Brand story, product presentation, customer service and operations all play a role in how e-commerce is evolving to combine brick & mortar with online shopping into a single customer experience.

Our panel of four industry vets who have successfully bridged the gap to online sales will share their experiences, best practices and answer questions about how best to create and manage the balance of storefront and online retail.

When: Aug 04, 2012 —12pm to 1:15pm

Where: Salt Lake Marriott Downtown at City Creek
, 75 South West Temple, 
Salt Lake City, Utah 84101

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