Hammer Strength Wins Fitness Management's Nova7 Supplier Award

Life Fitness is pleased to announce that it has received a prestigious Fitness Management Nova7 Supplier Award for the fourth consecutive year. The company again was named Best Strength Equipment Supplier for its Hammer Strength brand.
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Editorial Contact:
Katie Feltz
Cushman/Amberg Communications
312/499-5253
kfeltz@cushmanamberg.com




HAMMER STRENGTH WINS FITNESS MANAGEMENT'S

NOVA7 SUPPLIER AWARD FOR FOURTH CONSECUTIVE YEAR



SCHILLER PARK, Ill. (Sept. 5, 2007) – Life Fitness, the global leader in fitness equipment, is pleased to announce that it has received a prestigious Fitness Management Nova7 Supplier Award for the fourth consecutive year. The company again was named Best Strength Equipment Supplier for its Hammer Strength brand.

“Life Fitness and the Hammer Strength brand have been consistent favorites among Fitness Management readers," said Ronale Rhodes, Fitness Management editorial director. "They have proven to be industry leaders by winning our supplier award category for four years in a row."

“Winning Best Strength Equipment Supplier is especially gratifying because the Nova7 Supplier Awards are chosen by our customers,” said Jay Megna, executive vice president for Life Fitness. “We design strength-training equipment that meets our customers' needs, and this award is an indication we're achieving that objective.”

The Nova7 Supplier Awards, sponsored by Fitness Management magazine, are the industry's first and only “people's choice” awards.



About Life Fitness

Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in healthclubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.


About Fitness Management

Fitness Management Magazine, the magazine for professionals in adult physical fitness, founded in 1985, publishes 12 issues per year, plus an annual Products & Services Directory issue. For more information, visit www.fitnessmanagement.com.



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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.



Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com


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