Haiku by Sharon Eisenhauer, Inc. Hires Director of Sales


OAKLAND, Calif. (Jan. 11, 2011) – After an extended search for the perfect candidate, Haiku by Sharon Eisenhauer, Inc. is thrilled to announce the hire of Kristin Merriman as the company’s new Director of Sales, effective immediately.

Merriman joins Haiku at a time of impressive growth for the company both in sales and product line. The company has experienced double-digit growth over the last several years, and was recently named to the San Francisco Business Times “Top 100 Fastest-Growing Private Companies” list for 2010. In terms of product expansion, Haiku is unveiling its new Fall 2011 collection of bags and travel accessories at Outdoor Retailer Winter Market in Salt Lake City later this month.

Merriman comes to Haiku from the lifestyle and home decor brand, Serena and Lily, and she has extensive experience in the gift, spa and salon, and electronics industries.

“I was initially drawn to the unique design and style of the Haiku brand, which I believe sets Haiku apart from the other brands in the industry,” said Merriman. “The patterns and colors are fresh and style driven.”

Merriman’s initial goals for Haiku are to grow and expand market share, and to grow brand awareness. “It's a pivotal time at Haiku as we explore new and exciting technologies that adhere to our core values,” Merriman adds.

“I am really excited to have finally located someone we feel is a great fit for the Haiku brand and our values,” said Sharon Eisenhauer, Haiku owner and design director. “We look forward to having Kristin direct our new sales programs to help us reach new heights.”

About Haiku by Sharon Eisenhauer:

Haiku by Sharon Eisenhauer, Inc. designs and makes high quality, casual accessories for women. Like a haiku poem, a Haiku bag has everything you need and nothing you don’t. It is essential that every item produced by Haiku be poetically functional, that perfect union of style and substance. The company’s vision is to build a brand respected for its quality, style and function; to be socially responsible in all practices, and to make all choices consciously and with integrity. For additional information, please visit www.haikubags.com, and join Haiku on Facebook and Twitter @haikubags.