Berkeley, CA â€“ GU Energy Labs, the originator of energy gels, today announced a comprehensive product partnership with Bay Area Tack Club (BATC).
The BATC, founded in 2009, is headed up by a group of elite athletes and coaches residing in the Bay Area. An approved USA Distance Center, the BATC develops and supports world-class runners and also promotes running, health and fitness in the Bay Area community through events such as instructional clinics, meet appearances, group fun runs, peer mentoring, motivational seminars, and running camps.
â€œThe BATC is an organization bursting with incredibly good people and with a lot of potential,â€ said GU Energy Marketing Manager Brooke Kennedy. â€œWe're honored to be involved.â€
In 2011, the BATC will grow to include a club team, open to all ages and levels. â€œWe are seeing a ton of interest and support, and we are proud to have that growth come from such strong, local roots,â€ said Tony Kauke, President and Co-Founder of the BATC. He added, â€œAs I've grown to know the GU brand and the people who work there, I couldn't be more confident in such an essential and pertinent partnership. It's a perfect marriage.â€
GU will take part in next week's Marathon Speaker Series, Marathon Nutrition. GU athlete and Olympian Magda Lewy Boulet and world-class marathoner Peter Gilmore will speak about the basics of proper nutrition for any point in a runner's season.
To find out more information about the BATC and the upcoming Marathon Speaker Series, please visit www.bayareatrackclub.com. For more information on GU Energy please visit www.guenergy.com.
About GU Energy Labs
GU's original Energy Gel was launched in 1994 in Berkeley, CA. To this day, GU remains the market share leader and the premium gel available to endurance athletes, GU's product line is designed to provide athletes with scientifically-proven, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com.