GU Energy Rolls Out New Products & Activations at ORSM


GU Energy Labs is celebrating the release of new key products with a series of activations at ORSM, including the company’s first-ever beer bash.

On Wednesday, August 5th, GU (booth #38171) will be sampling its new Brew line at the Park & Pedal area outside the South entrance to the Salt Palace, and the first 50 visitors to sample the product will get free t-shirts. If the lucky winners wear the limited-edition tees across the show floor to the GU booth, they receive a free sample of Brew stick packs.

Later on Day One, GU hosts its first-ever beer hour, offering up cans of Sierra Nevada in custom GU Brew cozies at 5pm.

On Thursday, August 6th, GU celebrates its newest gel flavor – Root Beer – as well as its innovator, the elite ultra runner Max King. King, a sponsored runner for GU, came up with the idea for the flavor. In honor of Max’s inspiration, he’ll be dishing out root beer floats at Booth #38171 at 3pm to anyone who shares their own new GU gel flavor.


GU Debuts Energy Sticks

GU Energy Labs, creators of the first energy gel in 1993, have taken what they’ve learned from their decades of industry leadership in performance nutrition to expand their offerings with two innovative additions to their product line. After years of research and development led more