Grenade seals the deal as official glove partner of Winter Dew Tour

Grenade Gloves continues its campaign to take over the action sports industry with a new alliance and bold presence at one of the biggest action sports events of the year.

Grenade is now the official glove partner for the Winter Dew Tour. This partnership will last two seasons--throughout the winter 2008-2009 and winter 2009-2010 tour seasons.

The partnership marks not only the first time Grenade has had a booth-presence at the Dew Tour, but it's also one of company's biggest sponsorship deals ever. Grenade will outfit athletes and event staff with Grenade gloves, plus provide additional gloves for promotions surrounding all the events. As a partner in the Winter Dew Tour, Grenade will get maximum exposure. In addition to its product on staff and athletes, the iconic Grenade logo will appear on banners and other signage around the Winter Dew Tour stops and Grenade promos will play on massive video screens throughout the festival village. Grenade will get mentions in media promotions leading up to the each tour stop, and Grenade gloves will be used as prizes to promote the events. Grenade will have a booth in the festival village, and will be featured in the Event Spectator Guide. TV coverage of all three events will air on NBC, MTV2 and USA networks, reaching fans who can't make it to the mountain.

“This partnership is huge--a revolutionary sponsorship for us,” says Joseph Condorelli, Grenade CEO. “The Dew Tour series is huge in the action sports industry. It's just another example of how we support the lifestyle and events that are important to our customers.”

“We're thrilled that Grenade will join the Winter Dew Tour's list of blue chip sponsors,” says Wade Martin, AST President. “Grenade is a staple within the winter community and is the perfect fit for the Winter Dew Tour.”

The Winter Dew Tour kicks off December 18-21, 2008 at Breckenridge Ski Resort in Colorado. The next stop is at Mount Snow Resort in Vermont on January 8-11, 2009. The tour wraps up in California at the Northstar-at-Tahoe Resort on February 19-22, 2009. In addition to the glove sponsorship, several Grenade athletes will be competing in the Winter Dew Tour, including Grenade President and two-time Olympic Silver Medalist Snowboarder Danny Kass.

Founded by two-time Olympic silver medalist Danny Kass, Grenade engineers action sports clothing and accessories. Headquartered in Portland, Oregon, Grenade has expanded its signature glove line to become a world player in action sports gear. From snowboarding to skateboarding, motocross to super cross, the iconic Grenade logo is found on top athletes in nearly every action sport. Grenade combines industry expertise and passion for adventure to create cutting-edge designs that dominate.


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