Gregory Packs unveils new German web site

Site tailored for German-speaking markets is fifth in series of web sites tailored by market and language.
Author:
Updated:
Original:

SACRAMENTO, Calif. – Gregory Mountain Products, the industry leader in backpack fit, comfort and technology, this week unveiled a German-language version of its web site, the fifth in a series of web sites tailored by language for the different markets where Gregory distributes its products.

Web sites for different world markets are all located off the Gregory home page at GregoryPacks.com. Visitors then have the option to choose a site tailored by market and language.

“As Gregory grows in different markets around the world, and as consumers continue to become more web-centric in how they gather information about companies they support and products they buy, it's paramount to make it easy to learn about Gregory in different languages via sites with information tailored by market,” said Dion Goldsworthy, Director of Export Sales for Gregory Mountain Products. “With the German-speaking countries having such a large group of core outdoor product users, it was clearly important to convey what's unique about Gregory in the German language.”

News, product descriptions, brand history and pack technology information are available on the new site, including the full line of packs available in the German market.

In addition to the German site, Gregorypacks.com visitors have the option to choose from the French, Japanese, simplified Chinese and North American tailored sites on the homepage. Gregory Mountain Products plans to continue its international initiatives this year with the creation of a Traditional Chinese site, as well as ones in Korean, Canadian and French Canadian sites.

ABOUT GREGORY MOUNTAIN PRODUCTS:

Celebrating its 30th anniversary in 2007, Gregory Packs has been the longtime leader in expedition, backpacking and day packs. Gregory is world-renowned for setting durability, comfort and performance standard in backpacks. In recent years, Gregory won awards for its pack designs from such diverse media outlets as Outside Magazine, Backpacker Magazine, National Geographic Adventure, Popular Science, Men's Journal, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team, including company founder Wayne Gregory, continues to lead the way in innovative backpack technology and performance. For more information about Gregory packs, visit www.gregorypacks.com or call 877.477.4292.

- X X X-

Related

Gregory Packs unveils new Chinese web site

SACRAMENTO, Calif. – Gregory Mountain Products, the industry leader in backpack fit, comfort and technology, this week launched a version of its web site tailored for the Chinese market with text in simplified Chinese. With the support of CORA, the China Outdoor Retail ...read more

Gregory Packs adds Canadian, French Canadian sites to web network

SACRAMENTO, Calif. (August 25, 2010) – This week, Gregory Mountain Products, the outdoor industry leader in backpack fit, comfort and technology, launched its sixth and seventh language- and region-specific web sites, adding sites tailored to the Canadian and French Canadian ...read more

G3 launches new German version of website

Vancouver, British Columbia (August 24, 2011) – With winter quickly approaching, backcountry-skiing enthusiasts the world over are patiently waiting to earn their turns in deep powder, or “tiefschnee,” for German-speaking skiers. With its business in German-speaking markets ...read more

Gregory Packs adds new designer to R&D team

SACRAMENTO, Calif.–Gregory Mountain Products added a new product designer to its research and design division this week. John McGuire joins the Gregory team with experience in the outdoor backpack, commuter/lifestyle and travel bag categories. Most recently, McGuire worked at ...read more

Homepage

ENO Unveils New Web Site

ENO Unveils New Web Site ‘From our nest and beyond,’ ENO builds another dimension to the hammock buying process. Asheville, NC, November 4, 2014 –Eagles Nest Outfitters, the industry leader in packable, camping hammocks and hammock accessories, unveils a new, sleek Web site to ...read more

Gregory’s new Palisade 80 pack wins OutDoor Industry Award

TEMECULA, Calif. – Gregory Packs' new Palisade 80 this month won a bronze OutDoor Industry Award, a distinction bestowed on the most noteworthy new products at the OutDoor 2007 summer trade show in Friedrichshafen, Germany. The award, announced on day one of the four-day trade ...read more

LaCrosse Footwear, Inc. Launches New Web Sites

Portland, Ore.—September 26, 2006 -- LaCrosse Footwear, Inc. (Nasdaq/NMS: BOOT), a leading provider of branded work and outdoor footwear, announces the launch of the new Danner and LaCrosse branded Web sites. The user-friendly Web sites offer instant, in-depth product ...read more

Octane Fitness Unveils Dynamic New Web Site

BROOKLYN PARK, Minn. – Dec. 14, 2010 – Just in time for last-minute holiday shopping and the crush of New Year's fitness resolutions, Octane Fitness, LLC has launched an entirely new, interactive, information-rich Web site at www.octanefitness.com. Totally redesigned to ...read more

Gregory Packs establishes formal program to support Canadian sales

TEMECULA, Calif. – To bolster its presence in the Canadian market, Gregory Packs has established a formal Canadian sales program and partnered with CDEC in Cowansville, Quebec, an established distributor for other outdoor product manufacturers, to distribute its products in ...read more