Greenicci gets greener in 2008

Announces that 38% of the Fall 2008 Collection is Made of Organic and NOW Recycled Materials. Gramicci is relentless in its pursuit of the best possible quality product that has the least environmental footprint.
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NEVER THE NORM

FOR IMMEDIATE RELEASE
CONTACT: Beth Cochran
cochran@whatsuppr.com
406.579.7909

GREENICCI GETS GREENER 2008

Gramicci– Announces that 38% of the Fall 2008 Collection is
Made of Organic and NOW Recycled Materials

AGOURA HILLS, Calif. (Dec. 14, 2007) – Gramicci apparel, the original outdoor lifestyle apparel brand, is relentless in its pursuit of the best possible quality product that has the least environmental footprint.

To date, 38% of the Gramicci business is now being done under the label of GREENICCI a segment of the Gramicci product line that is made of 100% organic or recycled materials. A remarkable, 80% of Gramicci's packaging and hang tags are made of Green Seal certified FSC Recycled, chlorine free, papers printed in soy ink.

The Gramicci Habitat
The offices are 100% recycled, lit by low energy florescent bulbs and heated and or air conditioned at set levels to reduce energy use and subsequent green house gas emissions. All business reports have been converted from paper to computer and wall projection for all meetings reducing the paper usage bin in 2006 by 70%. As well, the company encourages car pooling, bus riding and bike riding to reduce carbon emissions.

Green Voices
At the Winter Outdoor Retailer Gramicci will launch the 100% recycled newspaper catalog; The FLYING SQUIRREL FREE PRESS it is a movement of the mind and philosophy of a company committed to change integrated with broad market appeal product. The FLYING SQUIRREL FREE PRESS catalog is the Gramicci answer to a Start Somewhere TM news-catalog. It is the Company's seasonal selling catalog combined with newsworthy and entertaining content that helps customers become informed about change-making people, organizations and ideas. The FLYING SQUIRREL FREE PRESS will be coming your way.

An Example
Gramicci also donates to the Will Steger Foundation, promoting his advocate web site on GlobalWarming101.com. This website highlights his expeditions live to the artic where his information is transmitted through his website to schools throughout the United States educating youth about global warming—Read more about it in the The Flying Squirrel Free Press.

Never the Norm in persona, product, energy, details, community and the manner in which we hope to help our fellow man and the environment.

About Gramicci:

Gramicci, considered the soul brand of the outdoor industry, is known for creating one of the icon styles of the outdoor industry, the G-climbing pant. This design launched the lifestyle apparel evolution in the outdoor market more than 25 years ago. The brand is now known for its natural fiber technologies, distinct fabrications and washed out weathered garment finishes that set the standard for comfort and functional apparel. The brand has evolved into four distinct product segments; Authentic Originals, Built For Sport, Gramicci Life and Greenicci. All these products have the distinct Gramicci stamp of being slightly irreverent, never the norm comfort outdoor clothing built for the sport of living. For more information, visit www.gramicci.com

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