Grassroots Outdoor Alliance Shares the Gift of Smartwool With Troops

Grassroots Outdoor Alliance Shares the Gift of SmartWool with Troops in Afghanistan.

Grassroots Outdoor Alliance Shares the Gift of SmartWool with Troops in Afghanistan

December 22, 2010 (Park City, UT) –In an effort to share the comfort ofSmartWool, Grassroots Outdoor Alliance (GOA) announces it support of US troops through a retailer program promotion last weekend, December 17-21 at all store locations. The Feels Good promotion was, with the purchase of two pairs of SmartWool socks; a third pair would be donated to soldiers in Afghanistan.

All Grassroots Outdoor Alliance retailers participated in sharing the SmartWool’s power of comfort with troops stationed abroad. For every two pairs of SmartWool socks sold, the GOA retailer donated one free pair. Each of the GOA retailers donated SmartWool’s legendary Hiking Medium Crew sock.

Product will be distributed to soldiers in Southern Afghanistan in the Kandahar Province along the grueling mountains of the Pakistan border. Socks will go to numerous Forward Operating Bases "FOBs" where soldiers are operating at their limit day in and out. Upon returning to the bases for re-supply, etc, they will receive a new pair of Smartwool socks, experiencing the power of comfort firsthand.

The goal of the promotion was to provide customerswithan opportunity to participate in something that Feels Good for those who are far away from home this holiday season.

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. We enable access to best business practices for our retail members, to the best equipment and apparel brands for the public, and to the backcountry for all.

Based in Steamboat Springs, CO, SmartWool is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award winning website: SmartWool Corporation is a wholly owned subsidiary of The Timberland Company.

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