Gramicci's booth artfully designed with 100% recycled materials highli

Celebrating its 28th anniversary at the Outdoor Retailer Show, Gramicci is unveiling their sixth artfully eco-friendly, all recycled booth, another example of Gramicci’s ongoing dedication to significantly reduce its environmental impact.
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Gramicci's booth artfully designed with 100% recycled materials highlights sustainability
Booth sets stage for growing Natural Performance Technology (NPT) Clothing

SALT LAKE CITY, Utah, January 11, 2011 (OR Booth #9001) – Celebrating its 28th anniversary at the Outdoor Retailer Show, Gramicci is unveiling their sixth artfully eco-friendly, all recycled booth, another example of Gramicci's ongoing dedication to significantly reduce its environmental impact at the Outdoor Retailer Show.

Conceived by Marty Weening, Gramicci's President, and built by Brad Smith of Salt Design, the booth is made of all local materials and stored in locally, eliminating environmental impact from transporting the installation from California. In order to highlight the product, Weening came up with an all black design. Everything, including the shipping palette walls, particle board floors, bamboo wood chairs, as well as the reused steel and wood in store fixtures and sorghum tables will all be finished black. Over the past 5 years, Gramicci has designed sustainable booths and received accolades for their designs, including nominations and awards from the SNEWS BOB-Best of Booth environmental awards Summer 2007, Winter 2008 and Summer 2009.

"The all black booth is an ideal backdrop for featuring Gramicci's popular Natural Performance Technology (NPT) products. We have made great strides in developing an organic and recycled collection that is exceeding performance expectations." says Marty Weening, President, Gramicci.

As part of the 28th anniversary celebration Gramicci has brought renowned hypnotist Gabriel Holmes, a famous psychic and mentalist, Margaret Ruth, and three amazing readers of the future from Tarot by Tracy, for you to get a read on what is in store for you this year. Forget about the studies, business reports and statistics; stop by to see what 2011 has in store!

Brief overview of events:

•January 20, 4-6 PM - Come join hypnotist, Gabriel Holmes, drink great beer from a local microbrew, and take a break from meetings while getting your psychic reading on the prospects of 2011!

•January 21, 4-6 PM – Palmist, Margaret Ruth, and Tarot by Tracy will reveal what's really in your mind and find out what you have coming up in 2011!

Throughout the anniversary celebration craft beer will be served to retailers and attendees looking for a short break from the bustling show schedule. All participants will also be able to catch a glimpse of the new Gramicci product line.

About Gramicci
Gramicci, is often called the ‘soul brand' of the outdoor industry. Known in the climbing community as the originator of the iconic G-climbing pant and short 28 years ago, Gramicci is again originating with its introduction NPT- Natural Performance Technology an all pesticide free, organic and hemp blend of high performance apparel. Renowned for its fabric innovation and engineered comfort designs it is also sought after for its perfectly imperfect, worn and weathered look of a favorite in the wardrobe. Fiercely committed to doing less harm to the environment, now over 65% of the Gramicci product offering is made of all organic or blends of organic and recycled materials.
For more information, visit: www.gramicci.com.

Media Contacts: Outdoor trade and consumer media—Beth Cochran, What's Up PR (406) 579-7909, cochran@whatsuppr.com
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