Gramicci Wins Top Prize for Ecologically Friendly Trade Show Booth

Gramicci’s eye-catching exhibit built entirely from recycled materials won the SNEWS Best of Booth award in the new ‘Eco’ category at the recent Outdoor Retailer Winter Market show in Salt Lake City.
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Gramicci Wins Top Prize for Ecologically Friendly Trade Show Booth
—Compelling exhibit made totally from recycled materials gets notice at the Outdoor Retailer Show

AGOURA HILLS, Calif. (2/20/08) –Trash never looked so good.

Gramicci's eye-catching exhibit built entirely from recycled materials won the Best of Booth award in the new ‘Eco' category at the recent Outdoor Retailer Winter Market show in Salt Lake City. The Agoura Hills-based outdoor lifestyle apparel manufacturer was honored in the annual competition sponsored by Specialty News (SNEWS), which presents Best of Booth awards in six categories.

Created by California artist Mike Russek, who specializes in sustainable and recycled materials, the entire exhibit was composed of trash combed from the dumpsters of Los Angeles' garment district. The booth's traffic-stopping acrylic entry walls were adorned with plastic, fabric scraps and cardboard layered to resemble the sedimentary layers of the earth.

Inside, meeting tables were constructed of recycled agricultural products such as sorghum, resting on wooden sawhorses. The flooring was even recycled, comprised of reclaimed particleboard. To show the lifecycle of materials in art and form, concepts from Gramicci's workbook were incorporated into the overall image to illustrate the company's commitment to sustainable practices. Artwork was created live during the show using trash found during the event.

The design dovetails nicely with Gramicci's various initiatives to preserve the environment, including its extensive Greenicci collection of apparel made of 100% organic or recycled materials.

“Although Gramicci's booth was full of trash, it was the runaway winner of the newly created Eco BOB category,” SNEWS commented. While noting that there were other ecologically-minded booth initiatives, “no one accomplished a green booth quite like Gramicci's,” the publication added.

Marty Weening, president of Gramicci, agreed that artist Russek helped his company create a booth that was highly imaginative and enticing to show-goers. “This is our third art installation booth using predominantly sustainable and recycled materials,” he noted. “The blend of Mike's extraordinary artistic talent and Gramicci's environmental values continues to be a perfect match.”

About Gramicci

Gramicci, considered the ‘soul brand' of the outdoor industry, is associated with the iconic styles of the outdoor industry including its introduction of the G-climbing pant over 25 years ago. Under the leadership of Marty Weening, the company has, in recent years, evolved into a major resource and partner for outdoor lifestyle apparel. The brand is now known for its natural fiber technologies, distinct fabrications and washed-out and weathered garment finishes sold within four distinct product segments: Authentic Originals, Built For Sport, Gramicci Life, and Greenicci. For more information, visit: www.gramicci.com





About the Artist

Mike Russek, who started his art career at the age of eight, received his bachelors of art in sculpture at Virginia Commonwealth University of Art and earned his masters in sculpture at The Maryland Institute College of Art. At 25 years of age, he moved to Los Angeles and started his own gallery, Transport Gallery, and also organized several successful art festivals, bringing in as many as 5,000 people. Russek currently builds/creates high-end sustainable furniture as well as tradeshow booths. He is preparing to open a new boutique on Ventura Boulevard, in Studio City specializing in recycled art, furniture clothing and jewelry. For more information, visit: www.russekdesign.com
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Media Contacts: Outdoor trade and consumer media—Beth Cochran, BC/OC-What's Up PR (406) 579-7909, cochran@whatsuppr.com; general apparel, retail and business media—Lisa Kreda, Parness & Associates (732) 290-0121, parnespr@optonline.net


NOTE TO EDITORS: Booth photos can be downloaded from: http://www.russekdesign.com/gramicci/







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