Gramicci Sponsors Weber State College Climbing Program

Gramicci, developer of NPT – Natural Performance Technology™ outdoor clothing, is rolling out a series of climbing sponsorships, event and new marketing incentive for 2011.
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Gramicci Sponsors Weber State College Climbing Program

AGOURA HILLS, Calif., January 4th , 2010 — Gramicci, developer of NPT – Natural Performance Technology™ outdoor clothing, is rolling out a series of climbing sponsorships, event and new marketing incentive for 2011. To be unveiled will be an official Gramicci Climbing and flow program and events that align with Gramicci's philosophy of the Start Somewhere.com programs. This fall Gramicci added Weber State Climbing team to their burgeoning roster.

This fall season 2010 Gramicci outfitted the new team with organic tee shirts and climbing pants. This support aligns with the Gramicci belief in the evolving sport of competitive Bouldering and allowing more young people access to test their limits. Gramicci has always been a young active brand and the collegiate demographic naturally gravitates to the style and function in the collections.

Weber State Climbing in Utah is part of the new horizon of collegiate climbing clubs. Jarret Bray, team director explains their start, “Climbing is more than a sport to us. It is a way of life. In the summer of 2010 two college students from Ogden, Utah decided that it was time for them to share their lifestyle with others at Weber State University. August marked the beginning of classes and also our first team meeting. That first day we signed over 20 members.”

The Weber State Climbing Team is focused on competition. They train twice a week and emphasize correct form, strength training, and dedication. As a philosophy they also understand that there is more to climbing than winning a prize. The coaches strive to instill team sportsmanship, self-esteem, and an attitude of giving back to the rock through boulder field cleanups and climbing education.

“With all of the time that we spend training, climbing for fun, and teaching our skills to others; it is necessary that we have clothing that can keep up with our lifestyles. Gramicci's products provide us with clothing that moves when we move; allowing all of those foot to hand matches to proceed unrestricted. The hemp blended products keep us cool and dry after hours of intense training sessions. The bottom line is this: no matter how burly the climbing gets; Gramicci doesn't let us down.” Jarret Bray – President Chris McFarland – V

The Weber State Climbing program sponsorship is part of an evolving Gramicci team roster and event intiatives to support the sport of climbing and the climbing industry to new and existing enthusiasts.

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About Gramicci
Gramicci is often called the ‘soul brand' of the outdoor industry. Known in the climbing community as the originator of the iconic G- series climbing pant and short. Twenty eight years later Gramicci is still revolutionizing outdoor apparel with its introduction of NPT- Natural Performance Technology TM, an non-pesticide grown, organic and hemp blend that produces higher levels of moisture management, breathability and no body odor performance than petroleum based or man made synthetic apparel. Gramicci continues its commitment to greener manufacturing. It is developing and adopting new standards of manufacturing that substantially reduce its impact on the environment using less water and energy. Sixty-five percent of its offerings are made of materials that are pesticide free, organic or blends of recycled and organic fabrics. These products have received full certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies.

Media Contacts:
Beth Cochran, What's Up PR (406) 579-7909, cochran@whatsuppr.com

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