Gramicci Sets New Industry Standard for Performance Wear
Athletes and sportsmen can now help save the planet by sweating
AGOURA HILLS, Calif. â€“ May 29, 2012 â€“ As the outdoor industry's sole manufacturer of truly all natural, organic performance wear, Gramicci recently received independent testing confirming the brand's Natural Performance Technology (NPT)TM apparel performs as well, or better than, chemically-treated cottons or petroleum-based synthetics.
SGS testing compared Gramicci NPT shirts against popular market leaders' chemically-treated performance cottons and petroleum-based synthetic performance knitwear. Test results conclusively established that Gramicci products excelled in areas of moisture absorption, breathability, dry time, comfortable body-temperature maintenance and odor elimination.
Three years after launching Natural Performance Technology, Gramicci regularly hears from hundreds of climbers, hikers, runners, endurance racers and other athletes who say NPT is their new go-to performance apparel of choice.
â€œMy Tara V-Neck totally met my expectations for comfort â€“ and it looks and feels fabulous. I teach yoga and often get sweaty while teaching in a hot room. Consequently, my clothes often stick to my body. Not my Gramicci T-shirt, though! I felt cool as a cucumber,â€ said Chaz Russ, 32-year-old yoga instructor.
â€œI really liked it [NPT Endurance Tee]. It's a great performance tee shirt and better than synthetics, which is what I'm used to,â€ said Andrew M. from Oakland, Calif.
â€œA quick spin through a local shop will tell you that the retailer either doesn't know or doesn't believe performance wear can be natural or organic. We are the only brand making performance apparel that is truly all natural and organic,â€ said Gramicci President Marty Weening. â€œConsumers don't have to settle for active wear that's been chemically treated to add performance qualities â€“ nature has already provided us with hemp and organic cotton. Combining those materials with our proprietary weave results in, a tested, outstanding all natural, organic performance wear.â€
Gramicci introduced NPT fabrics with a modest selection of men's and women's separates in 2010. Since then, the NPT collections have been further refined and expanded by 160 percent. The active wear collections are geared at anyone from a high-performance sports enthusiast to a consumer looking for fashionable, sustainably produced lifestyle clothing. Gramicci NPT separates range from $28 to $60 MSRP.
The raw materials for Gramicci NPT garments are grown without pesticides or insecticides that poison the earth, water sources and the humans that harvest it. There is little to no shrinkage, no twisting or torqueing of side seams. The NPT series is dyed with Gramicci's low-impact Bastion dye process creating Gramicci's signature "perfectly imperfect" look, and now, complete with performance that is all natural.
Lifestyle of Health and Sustainability (LOHAS) market research confirms Weening's thoughts, showing some $290 billion spent annually for goods and services focused on health, the environment, social justice, personal development and sustainable living in the U.S.
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Gramicci is often called the â€˜soul brand' of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pants and shorts. Thirty years old this year, Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology â„¢, a pesticide/herbicide-free, certified organic and hemp blend endurance knit that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics and the new performance cottons that are treated with chemicals. Deeply committed to greener manufacturing, Gramicci continues to research and adopt new standards of manufacturing that reduce its impact on the environment. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information, visit www.gramicci.com.
Media Contact: Beth Cochran, What's Up PR, 406.579.7909, email@example.com or
Maura Lansford, SOAR Communications, 801.656.0472 x2, firstname.lastname@example.org
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