GRAMICCI Offers Cure For Acute Reality Fatigue Free Park City raffle a

Gramicci-Not only will the “Never the Norm” company launch products that can help remedy challenging retail sales, Gramicci will also award a lucky Outdoor Retailer attendee with a two-day and three-night ski vacation at Utah’s Park City
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GRAMICCI Offers Cure For Acute Reality Fatigue Free Park City raffle at the Outdoor Retailer, collect a ticket at the booth, come back Jan 23, from 4-5 pm and win a 2-day and 3 night ski vacation, Booth #6001

Salt Lake City, UT. (1/15/2009)— Gramicci has the prescription to escape the reality of the day-to-day world. Not only will the “Never the Norm” company launch products that can help remedy challenging retail sales, Gramicci will also award a lucky Outdoor Retailer attendee with a two-day and three-night ski vacation at Utah's Park City. That's the perfect Rx for any stress!

Simply come by booth #6001 at the Outdoor Retailer show, January 22 to 23, and pick up a free raffle ticket. Come back for a well-deserved celebration on Friday the 23rd at 4:00 p.m. when the winner will be selected.

Everyone wins, though, at Gramicci as the company drinks to a brighter future. “Join us in raising our glasses in defiance of all things negative and celebrate all things positive,” says Gramicci president Marty Weening. “We have a lot to be grateful for, so join us when we draw and fill someone's lucky prescription with a three night, two day ski escape to Park City.”

Gramicci's booth will also brim with new product enhancements across the board that are sure to wake shoppers from their slumber. Check out advanced developments in organic performance fabric technologies from Gramicci's Greenicci line, one of the fastest growing segments of the business.

The already successful Urban Biking offering includes organic bike commuting apparel that carry into every day work wear. In addition, there is new innovative lightweight insulation in all recycled or organic outer layer options.

For high energy activities Gramicci has developed Evo-Tek, a dual color-plated single jersey made from 55% organic cotton and 45% recycled polyester. The fabric is being used in both men's and women's products for Fall 2009. The product features store away pockets for commuting and comfort technology for body moisture management.

Responding to consumer demand for the combination of performance and environmentally-friendly outerwear Gramicci offers three revolutionary fabric solutions for Fall 2009: Re-Gen Twill, Pitch Performance Fleece and the silky Lux Eco Weave.

Re-Gen Twill represents the ultimate in recycling. Re-Gen is comprised of recycled hemp and organic cotton that is swept up from the sample room floor once yarn has been spun. The material is actually picked apart, sorted and recast as a durable twill used in a men's work wear blazer and a woman's sculpted jacket. Re-Gen's recycled fibers give the fabric a rich tweed look. The end result is 35% recycled hemp, 35% recycled cotton and 30% organic cotton. Products are sphere-washed for extraordinary softness. Each design is timeless – that piece that will be in the wardrobe for years to come.

Gramicci's exclusive Pitch Performance Fleece is lofty, warm, breathable Knotted Loop Knit in 55% organic cotton and 45% recycled polyester. Pitch Performance is used for multi-function Hoodies that can be layered or worn as outer-garments. These pieces are modern in their design with all the right zippers, as well as media, phone and stash pockets.

Organic Lux-Eco Weave is a satin hoodie extraordinaire. Called the Gretta Hoodie, it is made of Gramicci Lux Eco Weave, a unique make up of 77% hemp and 23% silk fiber finished with a soft Bastian dye and Sphere wash.

The Greenicci collection has become an integral component of Gramicci's portfolio, accounting for more than 40% of the company's total sales. EVO-TEK, Re-Gen Twill, Pitch Performance and Lux Eco-Weave are representative of just a few of the Never The Norm innovations that have helped Gramicci enjoy consistent double-digit growth for the past three years.

About Gramicci: Gramicci, considered the ‘soul brand' of the outdoor industry, is associated with the iconic styles of the outdoor industry including its introduction of the G-climbing pant over 26 years ago. Under the leadership of Marty Weening, the company has, in recent years, evolved into a major resource and partner for outdoor lifestyle apparel. The brand is now known for its natural fiber technologies, distinct fabrications and washed-out and weathered garment finishes sold within four distinct product segments: Authentic Originals, Built For Sport, Gramicci Life, and Greenicci.

For more information, visit: www.Gramicci > .com.
Media Contacts: General apparel, retail and business media—Lisa Kreda or Bill Parness, Parness & Associates (732) 290-0121, parnespr@optonline.net ; Outdoor trade and consumer media—Beth Cochran, BC/OC-What's Up PR (406) 579-7909, cochran@whatsuppr.com

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