Gramicci Offers Celebrity Photo Opportunity

Share the Limelight in The Flying Squirrel Photo Booth As the Gramicci booth gets more Trashed. Gramicci booth MR251A

Gramicci Offers Celebrity Photo Opportunity

Share the Limelight in The Flying Squirrel Photo Booth
As the Gramicci booth gets more Trashed.
Gramicci booth MR251A

Salt Lake City, UT (Jan. 23, 2008) – This week only, Gramicci apparel, the original outdoor lifestyle brand, will offer a collector's edition photo session opportunity with, not only one, but two, Flying Squirrels! At the same time, John Raux, Gramicci veteran artist, will continue to reuse, recycle and re-create live art in the already trashed Gramicci Booth at the 2008 Winter Outdoor Retailer show in Salt Lake City, UT.

This is how it works, come by the booth and make your celebrity moment. Your beautiful face and that of a friend will be photographed in the giant “flying squirrel photo booth.”
While you wait, your image is printed out on fine photography paper and ready to be framed.

As you wait for your moment of fame, John Raux, our ever talented and resourceful artist will be layering up the booth with more trash, used items, and recycled material in a live art display. If you are fortunate to talk with John, he can give you the best tips on winning your granola-snacks back from big brown bears on the Pacific Crest Trail. (Special note always ask before you barrow something from John…) More on John and his first nature hike that lasted 2,650 miles, can be found in the premier edition of The Flying Squirrel Free Press Newspaper.

The Gramicci booth is just full of trash: the flooring is recycled wood particles, the tables are made of recycled agricultural materials-like straw, grass, and brush as well the walls of the booth are comprised of over 23, 4 x 8 panels of artful trash. Developed by LA artist, Mike Russet, the panel sections are filled with recycled material, such as plastic bags, newspaper, magazines, cardboard and fabric scraps from the garment district. The panels are carefully designed to resemble the sedimentary layers of the earth. The layers of cardboard hold the sediment of trash, compressing and swirling into this magical display.

To show the full circle of materials in art and form, “articles” from the Gramicci workbook are incorporated into the overall image to illustrate their commitment to sustainable practices. Read more about them in The Flying Squirrel Free Press!

About the Artist: Russet is a born artist. From the ripe age of 8, he in all earnest started his art career. He attended several young and gifted programs as well as a unique magnet school. Russet received his bachelors of art in sculpture at Virginia Commonwealth University of Art and earned his masters in sculpture at The Maryland Institute College of Art. By 25 years of age, he moved to Los Angeles and started his my own gallery --- Transport Gallery, “which rocked downtown LA for 4.5 years, a full life cycle in California years,”---during this time Russet organized several successful art festivals, bringing in as much as 5000 people. Russet currently builds/creates high-end sustainable furniture, remodels, tradeshow booths and is preparing to open a new boutique on Ventura Boulevard, in Studio City specializing in recycled art, furniture clothing and jewelry.

About Gramicci

Gramicci, considered the ‘soul brand' of the outdoor industry, is associated with the iconic styles of the outdoor industry including its introduction of the G-climbing pant over 25 years ago. Under the leadership of Marty Weening, the company has, in recent years, evolved into a major resource and partner for outdoor lifestyle apparel. The brand is now known for its natural fiber technologies, distinct fabrications and washed-out and weathered garment finishes sold within four distinct product segments: Authentic Originals, Built For Sport, Gramicci Life, and Greenicci. For more information, visit:

Media Contacts: Outdoor trade and consumer media—Beth Cochran, BC/OC-What's Up PR (406) 579-7909,; general apparel, retail and business media—Lisa Kreda, Parness & Associates (732) 290-0121,


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