Gramicci Names Sport Alliance International as Italian Distributor

As part of Gramicci’s global brand expansion, it announced today that Sport Alliance International S.p.A. (www.sportalliance.it), based in Bolzano, Italy, will be its Italian distributor.
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WESTLAKE VILLAGE, Calif. (Dec. 18, 2006) – As part of Gramicci's global brand expansion, it announced today that Sport Alliance International S.p.A. (www.sportalliance.it), based in Bolzano, Italy, will be its Italian distributor. Sport Alliance International S.p.A. is one of Italy's leading distributors of outdoor apparel and footwear presently representing established brands including Columbia, Nike, Nordica and Vuarnet, among others. It has 55 partner companies and serves more than 215 outlets from all over Italy.

“International distribution is an important part of our growth plans. We sought out and found what we sincerely believe is the best representation in Italy - a group that is experienced and entrenched in the outdoor lifestyle market,” said Marty Weening, president of Gramicci. “The Sport Alliance International S.p.A. team has a real appreciation of Gramicci heritage and a keen understanding of where we are now taking the brand.”

“We chose to work with Gramicci because this respected U.S. outdoor brand has the potential to do well here,” said Fabio Pelosi, president of Sport Alliance International S.p.A. “Their momentum in the U.S. is impressive. Gramicci's new direction and expanded line is exactly what Italian consumers are looking for in a fresh approach to outdoor apparel that is technical, comfortable and fashionable.”


About Gramicci: Gramicci, a soul brand of the outdoor industry, is a design-centric outdoor apparel company renowned for its fabric development and natural fiber technologies. Known for creating one of the icon styles that began the lifestyle apparel evolution in the outdoor market, Gramicci continues to be a trend setter in the market after 25 years. Natural technology and design innovation, showcased by Gramicci's still-popular original climbing pant with signature gusseted crotch and easy lock/release belt system, continue as hallmarks of the company's approach to product design. Today, the company offers an expanded line of four-season performance and lifestyle apparel for men and women incorporating the comfort, function and technology required by outdoor devotees. For more information, visit www.gramicci.com.


About Sport Alliance International: Sport Alliance International, a modern buying group founded by prime characters in the Italian sports business world and operating with different structures since 1996, is an alliance of entrepreneurs representing family businesses in the sports' sector. Its continuous development on the territory has brought it to gain a considerable part of the Italian market, having now 63 partner companies and 143 outlets in Italy and 2 in Austria, operated by the founding partner Sportler. The group has a moderate operative structure which focuses its efforts on signing international contracts with prime brands, or with brand leaders in specific market segments, on distribution of high-quality international brands, and on marketing and communication support to its member shops. Sport Alliance also designs, develops and distributes sport garments and hardware with exclusive trademarks (Iceport, Getfit, Hot Stuff, Black Bear, Coffee Bay, Up&Down). For more information, visit www.sportalliance.it.

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