Gramicci Gives Away Fully Gear Loaded FIAT 500 Celebrating Its 30th Bi

Gramicci Gives Away Fully Gear Loaded FIAT 500 Celebrating Its 30th Birthday Additional Thank You Raffle of A $2,000 Gramicci Clothing Gear Gift Certificate Gramicci will Celebrate with Champagne, Live DJ, Free Commemorative T

Gramicci Gives Away Fully Gear Loaded FIAT 500 Celebrating Its 30th Birthday
Additional Thank You Raffle of A $2,000 Gramicci Clothing Gear Gift Certificate

Gramicci will Celebrate with Champagne, Live DJ, Free Commemorative Camura DT And Senna Tee Shirt and Retrospective Photographic Display
Booth #9000

AGOURA HILLS, Calif., July 20th, 2011 — Gramicci, the renowned climbing and outdoor apparel Company celebrates thirty years and will thank its dealers by giving away a new FIAT 500 in a raffle held at the Outdoor Retailer Show in Salt Lake City! There will also be a $2000 Gramicci Clothing Gear Gift Certificate raffle for anyone who shows up wearing Gramicci. Retailers qualify by registering at the booth- that's it!

Booth #9000 will be packed with celebration events this summer. The live car raffle registration will kick off the festivities. In addition, there will be a commemorative 30 Year Tee shirt give-a-way, a live DJ music, champagne and a lot of toasting will make up the four day celebration. Gramicci is accepting donations for both the collectors' performance tees, as well as the raffle- this collection will directly benefit Outdoor Outreach, Gramicci's long standing beneficiary.

With the raffle, Gramicci is launching a ground breaking new collection for their retailers and the Fiat 500 CAR RAFFLE will ensure they get a chance to come to the booth, see the New G Movement line, and celebrate 30 years of doing business with the iconic brand. The Car will be on display all four days in booth #9000 and also a duplicate showing in South Plaza.
The car drawing will take place DAY 2, August 6th at 5:30 in the Gramicci Booth, must be present to win. Join the party and win.

With the birthday celebration, Gramicci presents it's most technologically sophisticated clothing it has ever brought to market– G-Movement for men and women. This collection features the newest generation of performance fabrications, as well as its sustainable NPT- Natural Performance Technology ™ fabrics. A blend of the earths most durable and organically grown natural fibers designed for both high performance sports enthusiasts, as well as consumers looking for distinct design.

“We want to invite all Dealers to rightfully share in the celebration of our 30th birthday. We got to where we are today because of them. We wanted to show our appreciation for the business they have given us over the years. We want them to feel that appreciation when they stop by our booth. The Fiat 500 is a perfect give-a-way – it is Italian, innovative, award winning, and not the norm in automobiles. It is also a way for us to reconnect with dealers that have not seen our new products for some time. So we invite every dealer to come to our booth, register to win the FIAT 500, or $2000 worth of Gramicci gear and party! Marty Weening, President of Gramicci.

Fiat as well is launching their most refined and solution based car to the USA. Gas prices are high and the Fiat can save you money and bring you closer to your adventures. The two brands have history. Some cars go down in history for their technological or stylistic innovations. Others deserve to be remembered for the role they've played in the daily life of an entire generation or country. But few succeed in combining the two - technology and sentiment - and leave an eternal mark.

The New FIAT 500, has won 60 international awards, including being named 2008 European Car of the Year and 2009 World Car Design of the Year. Additionally, FIAT MultiAir Technology was recognized as the "Single Most Innovative Engine Technology" of 2010 by the International Engine of the Year Awards panel.

The Live Car Raffle will build over 2 days and culminate in a drawing for the Fiat at the Booth #9000 at 5:30 pm Friday, August 5. There will be Champagne, Bar, and great music. The $2000 Gramicci Gear Raffle drawing will be Saturday at 4:30 pm.

Gramicci Booth #9000 at the Summer Outdoor Retailer Show at Salt Lake City Salt Palace,
August 3rd-5th, 2011.

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About Gramicci
Gramicci is often called the ‘soul brand' of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pant and short. Thirty years later Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology ™, a pesticide-free, certified organic and hemp blend that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics or the new performance cottons that are treated with environmentally harmful chemicals. Gramicci is deeply committed to greener manufacturing. It is developing and adopting new standards of manufacturing that substantially reduce its impact on the environment by using less water and energy. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information visit

Media Contacts: Beth Cochran, What's Up PR (406) 579-7909,