Gramicci Flying Squirrel Goes Nuts

Flying Squirrel challenges Michelle Yi , Bobbi Benson and the Road Dogs to a blind-folded climb for the Golden Nut
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NEVER THE NORM
Media Contacts:
Beth Cochran
406.579.7909
cochran@whatsuppr.com


Gramicci Flying Squirrel Goes Nuts

Flying Squirrel challenges Michelle Yi , Bobbi Benson and the Road Dogs to a blind folded climb for the Golden Nut – at the “Rock and Ice,” Climbing Zone Thursday, Jan. 24th at 5:00pm, darn good Beer and prizes to follow
at Gramicci Booth MR251A


AGOURA HILLS, Calif. (Jan. 16, 2008) – Rock and Ice Climbing Zone
Gramicci apparel, the original outdoor lifestyle brand will have TV's Fiji Survivor –participant and new designer Michelle Yi, author and re-known-Climber Bobbi Bensman, with the wild men Chad Wykle, and Brenton Reagan of the Road Dogs, face off in a blindfolded bouldering competition! First ones or fastest time to the
Golden Nuts win!

We will select 2 volunteers from the audience, per climb to call out directions to the blindfolded climbers aiming them toward the golden nuts. It will be pandemonium as they get going! The winning "callers" will receive a Gramicci website shopping spree.

Prizes for the climbers include: keeping their day jobs, fancy new hemp blend Gramicci T-shirts and the promise of exotic travel one day.

Special note: There will also be limited golden nuts tossed to the crowd, those with the golden nuts can trade their nut in for a top shelf beer and collector t-shirt at the Gramicci booth. Any new Dealer/Buyer who has a golden nut can receive a huge “nut event only” order incentive---come by the booth after the climb and find out more!
Open Party from 5:30-6:30 at the Gramicci Booth MR251A.




About Gramicci:

Gramicci, considered the soul brand of the outdoor industry, is known for creating one of the icon styles of the outdoor industry, the G-climbing pant. This design launched the lifestyle apparel evolution in the outdoor market more than 25 years ago. The brand is now known for its natural fiber technologies, distinct fabrications and washed out weathered garment finishes that set the standard for comfort and functional apparel. The brand has evolved into four distinct product segments; Authentic Originals, Built For Sport, Gramicci Life and Greenicci. All these products have the distinct Gramicci stamp of being slightly irreverent, never the norm comfort outdoor clothing built for the sport of living. For more information, visit www.gramicci.com




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