Gramicci Fall 2012 Collection Leads Industry Trends

Gramicci, the legendary climbing apparel brand with NPT Natural Performance Technology ™, has added new proprietary all natural performance Gramicci products as part of its Fall 2012 collection.
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Gramicci Fall 2012 Collection Leads Industry Trends,
Combining Comfort of Organic with Benefits of Performance Fabrics

AGOURA HILLS, Calif., December 13, 2011 - Gramicci, the legendary climbing apparel brand with NPT Natural Performance Technology â„¢, has added new proprietary all natural performance Gramicci products as part of its Fall 2012 collection. Key trends this year includes: rich woven dimensional weaves; jewel toned retro stripes, animal prints, new comfort fabrics and weatherproof vintage outerwear. Please join us for a full review in Booth #10001 at the Outdoor Retailer Winter Market trade show in Salt Lake City, January 19-22.

“This year we've taken what Gramicci does exceptionally well and pushed the limits of our product development even further. We've added more styles in our proprietary and very successful NPT Natural Performance Technology ™ category of knit dressing by adding different weights for an all-natural, anti-microbial, performance layering system. We have also expanded our cross-functional active G Movement series of workout and yoga performance wear.” James Sowins, Director of Design, Gramicci.

Women's Trends
Building on a strong trend in women's skirts, dresses and knit tops, Gramicci's Fall 2012 line will feature more styles in its pesticide and herbicide free, natural certified organic CAMURA DT and SENNA Performance Fabrics. The lifestyle apparel line called G-Life will highlight beautiful animal prints, Gramicci's signature “perfectly imperfect” look of hand drawn stripes and retro-tie dye prints, as well as Double Traverse knitted weave in rich jewel toned solid colors. The garments are dyed in Gramicci's “Bastian” low environmental impact dyes, with its molecular protein G-Natural Age Wash, giving these fabrics an exceptionally soft hand as well as a dimensional textured look.

These simple, understated, cozy and very comfortable styles are geared for wear outdoors and offer the performance benefits of the brand's Camura DT and Senna DT fabrications. Both fabrications represent Gramicci's Natural Performance Technology- NPTâ„¢, a blended proprietary knit which excels in anti-odor (antimicrobial), body temperature regulation, breathability utilizing a double traverse knit stitch, reduced shrinkage (less than 4 percent), the elimination of seam twisting, yarn strength and garment durability, all while providing UPF 20 protection. True to Grammici's design mantra - ANYWEAR - each garment can also be worn as a standalone lifestyle piece.

Dakota Jungle skirt($54.00), the Malasia skirt($48.00), and the Ali Dress($58.00)

Women's/ICELANDIA JACKET - This is a combination of cool meets travel, meets street, meets your favorite-jacket-forever. Made with Gramicci's signature Morgandy Rip Stop fabric that is water resistant and windproof with two-way weft stretch for ultimate comfort against winter climates. Features: high neck, draw cord at collar, waistband and hem for fit control, functional and generously cut pockets, longer hem for extra protection from the elements, and four front pockets and zipper cuff for adjustable opening.

Women's/VEDDER JACKET - The Gramicci women's Vedder jacket is a bomber inspired jacket made in Gramicci's exclusive Orphia brushed stretch twill - comfortable, warm and classically cool. This jacket features a custom print quilted lining, lined comfort hood, under the arm rib detail, hidden biker storm placket front, front pockets and snap yoke detail.

Men's/CARBON CANYON PANT - Men's Carbon Canyon pant lightweight meets, indestructible meets effortless comfort, meets your favorite climbing pant forever. Made with Gramicci's new proprietary Diabo Rip Stop fabric-waterproof and windproof, four-way stretch for ultimate comfort against winter climates. Features: adjustable waistband tabs for comfort fit, meshed lining/pocketing, weather protection front and back, waterproof/wind proof zip stasher pockets, articulated knee for added ease of movement and hidden adjustable zipper/toggle leg opening to fit over boots.

Men's/CHESEBRO JACKET - The Gramicci men's Chesbro jacket is made with a new exclusive Bear Creek Rip Stop fabric, which is completely water proof and wind proof, four way stretch for ultimate comfort against all winter climates. This muti-functional Gramicci outerwear piece features high neck velcro closure, quilted lining, wind proof sealed zippers, fully functional weather protection hood rolls up into collar, anatomically placed four front pockets. A Signature G logo zipper cuff for adjustable sleeve opening is also incorporated.

More information is available at Gramicci Outdoor Retailer Winter Market Booth #9001, visiting with a Gramicci Rep or calling 800.415.5000 extension 233.

About Gramicci
Gramicci is often called the ‘soul brand' of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pants and shorts. Thirty years old this year, Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology ™, a pesticide/herbicide-free, certified organic and hemp blend that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics or the new performance cottons that are treated with harmful chemicals. Deeply committed to greener manufacturing, Gramicci continues to research and adopt new standards of manufacturing that reduce its impact on the environment. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information, visit www.gramicci.com.
Media Contact: Beth Cochran, What's Up PR, 406.579.7909, cochran@whatsuppr.com

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