Gramicci Completes the Restructuring of it's US Sales Team

Gramicci apparel, the original outdoor lifestyle apparel brand that is equal parts science and soul, today announced the completion of its restructured US sales team with the addition of outdoor industry veteran sales agency YPS Inc.
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GRAMICCI COMPLETES THE RESTRUCTURING OF
ITS US SALES TEAM

Ned Johnson, Steve Plass, Rob Scott, and Kathy Southard from YPS Inc. Join Gramicci's Seasoned US Sales Team

WESTLAKE VILLAGE, Calif. (June 20th, 2007) – Gramicci apparel, the original outdoor lifestyle apparel brand that is equal parts science and soul, today announced the completion of its restructured US sales team with the addition of outdoor industry veteran sales agency YPS Inc.

YPS, with offices in Seattle and Portland, is lead by founder Ned Johnson and his sales team of Steve Plass, Rob Scott, and Kathy Southard. With over 50 years of combined outdoor retail and territory sales experience Ned and his team will represent Gramicci in the states of Washington, Oregon, Idaho, Montana, and Alaska.

“In 4 short months we have built one of the outdoor industries most experienced and talented sales teams that truly understands the Gramicci philosophy of ‘ believing in the expedition but never missing the bonfire'. Their impact has been immediate and the results have been exceptional. Our sales have doubled in 2007, we shipped 93% complete and on time this spring, and more importantly we're exceeding sales expectations at retail ” said Matthew Kaseta, Vice President of Sales for Gramicci. “The quality and credibility of our sales organization is a great example of the strength and momentum of the Gramicci brand”.

About Gramicci: Gramicci, a soul brand of the outdoor industry, is a design-centric outdoor apparel company renowned for its fabric development and natural fiber technologies. Known for creating one of the icon styles that began the lifestyle apparel evolution in the outdoor market, Gramicci continues to be a trendsetter in the market after 25 years. Natural technology and design innovation, showcased by Gramicci's still-popular original climbing pant with signature gusseted crotch and easy lock/release belt system, continue as hallmarks of the company's approach to product design. Today, the company offers an expanded line of four-season performance and lifestyle apparel for men and women incorporating the comfort, function and technology required by outdoor devotees. For more information, visit www.gramicci.com.


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