Gramicci Breaks into Canadian Market with Naming of BIGroup

Building upon its strong momentum in the U.S. market, Gramicci today expanded its international reach by naming BIGroup, based in Montreal, as its first Canadian distributor.
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WESTLAKE VILLAGE, Calif. (Nov. 8, 2006) – Building upon its strong momentum in the U.S. market, Gramicci today expanded its international reach by naming BIGroup, based in Montreal, as its first Canadian distributor. BIGroup, one of Canada's biggest apparel distributors presently represents established brands including Compass North, Maui, Persona, and Redsand. BIGroup serves over 1,300 retail accounts across Canada.

“Canada represents a tremendous growth opportunity for Gramicci,” said Marty Weening, president of Gramicci. “Our new direction and expanded line presents a fresh choice for consumers in Canada looking for something different. We couldn't be in better hands with BIGroup, a company that knows this industry and has a proven track record with the independently owned sports and specialty shops that are so important to Gramicci in Canada. BIGroup has solid relationships in the competitive sports apparel category that will help Gramicci become a brand of choice.”

“Gramicci's new management team has taken the right steps to nurture this soul brand,” said Sonny Svarc, president and CEO of BIGroup. “We know that Gramicci will do well here. We've already seen the momentum in the U.S. with fall '06 line selling out and old and new retailers alike writing orders. Canada presents numerous opportunities for a brand like Gramicci and we intend to make Gramicci in Canada, what it is in the U.S.”
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About Gramicci: Gramicci, a soul brand of the outdoor industry, is a design-centric outdoor apparel company renowned for its fabric development and natural fiber technologies. Known for creating one of the icon styles that began the lifestyle apparel evolution in the outdoor market, Gramicci continues to be a trend setter in the market after 25 years. Natural technology and design innovation, showcased by Gramicci's still-popular original climbing pant with signature gusseted crotch and easy lock/release belt system, continue as hallmarks of the company's approach to product design. Today, the company offers an expanded line of four-season performance and lifestyle apparel for men and women incorporating the comfort, function and technology required by outdoor devotees. For more information, visit www.gramicci.com.

About BIGroup: BIGroup is a Canadian based company, proudly supplying national retailers for over 56 years. BIGroup's corporate office is located in the heart of the Montreal's fashion district. With 150,000 square feet of warehousing, multiple showrooms and on sight R & D personnel, customers experience a unique opportunity with every visit.

BIGroup is privately owned and is one of Canada's biggest garment distributors. BIGroup's status within the Canadian garment industry results from the numerous retailing partners they are affiliated with and the development of the right product for the right time. The company sells apparel that is manufactured through its own production department and through its wholesale division.

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