Gramicci Branded Cars Roll into Growing List of Outdoor Events and Fes

Two top-of-the-line, Gramicci-branded Subaru Outbacks are making their way into outdoor competitions, festivals and other events in 2012. Gramicci,recently purchased and wrapped the vehicles with its iconic logo and nature-inspired graphics.
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Gramicci Branded Cars Roll into Growing List of Outdoor Events and Festivals

QR codes, placed on the exterior of the vehicles, encourage
ongoing engagement with the outdoor industry's “soul brand'

AGOURA HILLS, Calif. – May 1, 2012 – Two top-of-the-line, Gramicci-branded Subaru Outbacks are making their way into a number of outdoor competitions, festivals and other events in 2012. Gramicci, “Soul Brand” of the outdoor industry, recently purchased and wrapped the vehicles with its iconic logo and nature-inspired graphics. The vehicles are also outfitted with custom QR codes to further engage viewers online.

The vehicles will represent the lifestyle, technical apparel brand at a growing list of events including the USA Climbing Sport Southwest Climbing Competition at Boulderdash Climbing Gym near Los Angeles (May 12), Outdoor Retailer Summer Market trade show in Salt Lake City (August 2-5) and the Outside Lands Music Festival in San Francisco (August 10-12).

“Individuals are enriched and communities built by involvement in local cultural and athletic events,” said Gramicci president Marty Weening. “The new Gramicci-branded vehicles will be making stops at just those types of events and are a great reflection of the style, quality and timelessness of the Gramicci brand.”

Gramicci sales managers are also using the vehicles for regional client trips, crossing extensively through Arizona, California, Colorado, Nevada, New Mexico and Utah.

The Gramicci-branded vehicles roll out on the heels of a newly designed Gramicci.com. QR codes on the vehicles further engage smart phone users and event attendees with custom content on the new web site. After signing up for brand mailings, QR code users are rewarded with a free Natural Performance TechnologyTM t-shirt. The QR codes will rotate users through with a variety of contests and incentives during 2012.

After two months on the road, the Gramicci site has hosted more than 720 new visitors through use of the QR codes.

For more information on Gramicci, please visit www.gramicci.com.

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About Gramicci
Gramicci is often called the ‘soul brand' of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pants and shorts. Thirty years old this year, Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology ™, a pesticide/herbicide-free, certified organic and hemp blend endurance knit that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics and the new performance cottons that are treated with chemicals. Deeply committed to greener manufacturing, Gramicci continues to research and adopt new standards of manufacturing that reduce its impact on the environment. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). Gramicci is also a fair labor manufacturer assuring fair wages, clean work environments and zero-tolerance child labor policies. For more information, visit www.gramicci.com.

Media Contact: Beth Cochran, What's Up PR, 406.579.7909, cochran@whatsuppr.com or
Maura Lansford, SOAR Communications, 801.656.0472 x2, mlansford@soarcomm.com


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