Gramicci Appoints New Rep Groups to Further Fortify Sales Team

Gramicci has expanded its already strong sales organization with the appointment of two additional sales representation firms and an independent rep.

--Seasoned execs to deliver even higher levels of service

AGOURA HILLS, Calif. (4/13/09)—As part of its efforts to better serve new and existing customers, Gramicci has expanded its already strong sales organization with the appointment of two additional sales representation firms and an independent rep. The enlarged team of seasoned sales executives will lead a soon-to-be-launched initiative called “Being There” that will make it easier for the growing and eclectic outdoor lifestyle apparel company to “be there” and better serve its retailers.

“Real solutions are what retailers need from their vendors. We are determined to get in front of our customers more with ideas on how to navigate through these times,” said Marty Weening, Gramicci president. “We have a product that is selling very well right now. That's a bankable solution more retailers are looking for, and an expanded sales team will help get that solution out there.”

Denne Sport Sales, based in Elk River, Minn., will service a 13-state Midwest region extending from the Dakotas to Pennsylvania and south to Kentucky with a veteran team consisting of Joe Denne, Alesha Williams and Kirby Laughlin. The states of Texas, Arkansas, Kansas and Oklahoma will now be handled by Jerry and Lois Horton of The Horton Company, based in New Braunfels, Texas. In the Southeast, independent rep Rod Thomas of Chattanooga, Tenn. will head up Gramicci's efforts in Florida, Tennessee, Georgia, Louisiana, Mississippi, Missouri, Alabama, North Carolina, and South Carolina.

“These are industry veterans with a combined 100-plus years experience with some of the most well-known brands in outdoor apparel,” said Patricia Babka, Gramicci's vice president of sales. “They share our passion for the Gramicci brand and will help solve the challenge we've had with a lack of consistent representation in these territories. There are retailers out there who haven't seen the new Gramicci for several years.”

The three newcomers join the company's existing network comprised of YPS Group in the Northwest (Oregon, Washington, Montana, Idaho and Arkansas); Rincon Group in the Rocky Mountains (Colorado, Utah, Wyoming and New Mexico); and covering six New England states

With the newest reps in place, Babka is nearing the completion of moves to assemble a sales team that will lead the “Being There” initiative, which includes not only intensified sales efforts to promote higher levels of service, but a new showroom located conveniently in Boulder, Colo. The full “Being There” concept will be unveiled in May.

“Being There is designed to help our customers navigate through a challenging retail economy,” explained Weening. “Current market conditions compel us to heighten the level of our customer services.”

About Gramicci
Gramicci, considered the ‘soul brand' of the outdoor industry, is first associated with the iconic styles of the industry, including its introduction of the G-climbing pant and short over 26 years ago. In recent years, the company has evolved into a multi-functional outdoor lifestyle apparel brand. Gramicci is now known for its advanced organic natural fiber technologies, engineered “freedom of movement” comfort design, and its “perfectly imperfect” weathered fabric and garment finishes. Its lines are sold within three distinct product segments: The Vintage G-Series of archival Gramicci designs, G-Life – Nature inspired lifestyle apparel, and Greenicci the all-organic/recycled collection. For more information, visit: .

Media Contacts: Outdoor trade and consumer media—Beth Cochran, BC/OC-What's Up PR (406) 579-7909, ; general apparel, retail and business media—Lisa Kreda, Parness & Associates (732) 290-0121,


Gramicci Appoint GreenREP.ORG To Represent Company in the NorthEast

For Immediate Release GRAMICCI APPOINTS GREENREP.ORG TO REPRESENT COMPANY IN NORTHEAST AGOURA HILLS, Calif. (7/29/08) –Gramicci has further strengthened its relationship with retail partners with the addition of the sales agency for representation in Maine, New more

Gramicci Finalizes National Sales Force with Top Texas and Mid-South S

NEVER THE NORMMedia Contacts: Beth Cochran406.579.7909cochran@whatsuppr.comGramicci Finalizes National Sales Force with Top Texas and Mid-South Sales AgencyTim Goodwin And Greg Allen of Tri Marketing Group Add Horsepower to Gramicci's Sales TeamAGOURA HILLS, Calif. (Jan. 15, more

Gramicci’s Nationwide Sales Force Grows With Its Business

For Immediate Release:CorrectionGramicci's Nationwide Sales Force Grows With Its Business Corrections to West Coast ExpansionAGOURA HILLS, Calif., July 28, 2010— Gramicci, developer of its new NPT - Natural/Organic Performance Technology outdoor clothing, has added new and more

Gramicci Hires New Regional Manager for Sales and Expands Internationa

Gramicci Hires New Regional Manager for Sales and Expands International MarketUS Regional Manager of Sales in the Mountain States: Lori NussAGOURA HILLS, Calif., January 17th, 2012 — Gramicci responds to ongoing growth and demand by hiring new U.S. Regional Manager of Sales, more

Patricia Babka Joins Gramicci as V.P. - Sales

PATRICIA BABKA JOINS GRAMICCI AS V.P.-SALES--Brings 20+ years experience with The North Face, Columbia, Pearl Izumi and others AGOURA HILLS, Calif. (3/2/09)—Patricia Babka has been named vice president of sales for Gramicci, the rapidly growing manufacturer of durable, yet more

Gramicci Aims to Move Consumer Sales Needle with New Proprietary Fabri

--Raha and Ramba are latest breakthroughs in company's women's collectionAGOURA HILLS, Calif. (8/5/09)—In these tough economic times, Gramicci knows new products need to be innovative and well priced to entice consumers to buy. That is certainly the case with proprietary more

Gramicci Sets New Industry Standard for Performance Wear

Gramicci Sets New Industry Standard for Performance WearAthletes and sportsmen can now help save the planet by sweatingAGOURA HILLS, Calif. – May 29, 2012 – As the outdoor industry's sole manufacturer of truly all natural, organic performance wear, Gramicci recently received more

Gramicci Taps Vogel to Lead European Expansion

For Immediate ReleaseGRAMICCI TAPS VOGEL TO LEAD EUROPEAN EXPANSION--Outdoor products industry veteran to be based in new Munich officeAGOURA HILLS, Calif. (2/5/08)—Gramicci has intensified its international presence with the addition of Christian Vogel as sales director for more

Cunningham and Widmer Join Gramicci as Regional Account Managers

For Immediate ReleaseCUNNINGHAM AND WIDMER JOIN GRAMICCI AS REGIONAL ACCOUNT MANAGERS, BOLSTERING SERVICES TO RETAILERSAGOURA HILLS, Calif. (7/23/08) – In keeping with a commitment to bring ideas and solutions to challenging times, Gramicci has moved to bolster the level of more