Gramicci adds Outdoor Industry Veterans To Its High Caliber Sales Team

WESTLAKE VILLAGE, Calif. (July 18th, 2007) – Gramicci apparel, the original outdoor lifestyle apparel brand, announces the expansion of it high caliber sales team.
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WESTLAKE VILLAGE, Calif. (July 18th, 2007) Gramicci apparel, the original outdoor lifestyle apparel brand, today announced it has again expanded its US sales force with the addition of two outdoor industry veteran sales agencies covering the southeast and Great Lakes. The RoadDogs, lead by founder Paul Marsh will represent Gramicci in the southeast and Sam Powers, Principal of Waypoint Sales, is responsible for servicing the Great Lakes region.
The RoadDogs (Paul Marsh, Brenton Reagan, Chris Stirn, and Chad Wykle), based in Locust Grove Georgia and Chattanooga Tennessee, bring over 50 years of combined outdoor retail and territory sales experience to Gramicci. “The Dogs” have not only built a great reputation supporting retailers in the southeast, they are also passionate outdoor enthusiasts and long time Gramicci customers.

Sam Powers and the Waypoint Sales Agency are based in Grand Haven, Michigan and bring more than 19 years of outdoor industry experience. Powers, a former retailer, built and ran an outdoor specialty retail operation at Yellowstone National Park in the early ‘90s and has been representing outdoor industry brands for more than 10 years.
“The addition of these two high caliber veteran sales agencies to our talented sales team says a lot about the current and future strength of the Gramicci brand and the quality people we're attracting” said Matthew Kaseta, Director of Global Sales for Gramicci. “These guys are pros and their energy, professionalism, and retail relationships will only add to the amazing growth we're experiencing. Most importantly, they're great people who believe in our ‘shared beers and bonfires' philosophy”.

About Gramicci: Gramicci, a soul brand of the outdoor industry, is a design-centric outdoor apparel company renowned for its fabric development and natural fiber technologies. Known for creating one of the icon styles that began the lifestyle apparel evolution in the outdoor market, Gramicci continues to be a trendsetter in the market after 25 years. Natural technology and design innovation, showcased by Gramicci's still-popular original climbing pant with signature gusseted crotch and easy lock/release belt system, continue as hallmarks of the company's approach to product design. Today, the company offers an expanded line of four-season performance and lifestyle apparel for men and women incorporating the comfort, function and technology required by outdoor devotees. For more information, visit