Gramicci adds climbing veterans and outdoor expertise to sales team

Gramicci apparel has expanded its sales force with climbing devotees Steve Shrednick and Bobbi Bensman covering the Rockies, and Matthew Miller, outdoor industry veteran responsible for the mid-Atlantic.
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WESTLAKE VILLAGE, Calif. (May 7, 2007) – Gramicci apparel, a core outdoor brand experiencing consistent growth and positive buyer feedback, today announced it has expanded its U.S. sales force with the addition of climbing devotees Steve Shrednick and his wife Bobbi Bensman, covering the Rocky Mountain territory, and Matthew Miller, outdoor industry veteran responsible for the mid-Atlantic.

Steve Shrednick and Bobbi Bensman, based in Boulder, Colo., previously worked with Cloudveil Mountain Works Inc., La Sportiva North America, Salomon Footwear, and The North Face. They are both avid outdoor athletes with long ties to Gramicci, having been loyal customers since the company started in 1982. Bensman is also a U.S. National Rock Climbing Champion, sports model and motivational speaker.

Matthew Miller, based in Greenfield Center, N.Y., brings more than 20 years of combined experience in the outdoor sales and retail industries. In the past, Miller has worked with Boeri USA, Lowa Boots, Scott USA, Sierra Designs, Swix Sport USA and Olin Skis. He is very involved in his community including the YMCA and Outward Bound. As with all regional sales reps for Gramicci, Miller will report to Matthew Kaseta, Gramicci's new director of national and global sales.

“We are quickly building a talented national sales team that not only lives the Gramicci lifestyle and but also provides world class service to our retailers,” said Matthew Kaseta, director of national and global sales for Gramicci. “Matthew, Steve and Bobbi, along with the amazing crew that we already have in place, are passionate athletes and outdoor industry sales professionals. This is the team that will continue to drive our exceptional growth and further Gramicci's overall brand strategy.”

About Gramicci: Gramicci, a soul brand of the outdoor industry, is a design-centric outdoor apparel company renowned for its fabric development and natural fiber technologies. Known for creating one of the icon styles that began the lifestyle apparel evolution in the outdoor market, Gramicci continues to be a trend setter in the market after 25 years. Natural technology and design innovation, showcased by Gramicci's still-popular original climbing pant with signature gusseted crotch and easy lock/release belt system, continue as hallmarks of the company's approach to product design. Today, the company offers an expanded line of four-season performance and lifestyle apparel for men and women incorporating the comfort, function and technology required by outdoor devotees. For more information, visit