For Immediate Release
Gramiccci Announces 'Drive Less' Rewards Program for Employees
AGOURA HILLS, Calif. (5/20/08) â€“Gramicci, the Agoura Hills-based outdoor lifestyle apparel manufacturer, is giving its employees an even greater incentive than skyrocketing gas prices to travel to work by bicycle, carpool, public transportation or walking.
Since mid-May, Gramicci employees have been participating in Drive Less â€“ BBWC More - a corporate incentive program that rewards them for their contribution towards lessening their carbon emission footprint on the planet by traveling to work by bike, bus, walking or in a carpool (â€˜BBWC'). Employees indicate on their weekly time cards or BBWC sheets the days that they traveled to work using any of the BBWC methods.
The program offers five reward levels based on the number of BBWC days logged over the course of the next 52 weeks:
Level 1 (30 Days) - $300 gift certificate to Gramicci.com
Level 2 (90 Days) - one additional paid vacation day
Level 3 (180 Days) - $500 gift certificate to any store, restaurant or other establishment
Level 4 (240 Days)- two additional paid vacation days
Level 5 (One Year) - $500 Gift Certificate to place of choice, three additional paid vacation days, and
feature story on the company's website as a â€˜Gramicci Changemaker.'
Drive Less â€“ BBWC More is the latest initiative from Gramicci to preserve the environment. In 2006, the company introduced the Greenicci line of sustainable and organic clothing, for which it was recently named to Apparel Magazine's list of the industry's Top 50 Innovators. In addition to the Greenicci line, about four-fifths of the company's packaging and hangtags are made of Green Seal-certified recycled, chlorine-free papers, printed with soy ink. Among the company's other corporate business practices which stress a commitment to the environment is a mandate that all business reports and presentations are produced paper-free, which reduced internal paper use by 70 percent.
â€œMaking meaningful change towards preserving our world's natural resources is at the very core of our company's culture,â€ said Marty Weening, president of Gramicci. â€œThe success of Greenicci, along with our other initiatives to promote the environment, including Drive Less BBWC More, all point to our underlying goal of connecting commerce with conscience.â€
Gramicci, considered the â€˜soul brand' of the outdoor industry, is associated with the iconic styles of the outdoor industry including its introduction of the G-climbing pant over 25 years ago. Under the leadership of Marty Weening, the company has, in recent years, evolved into a major resource and partner for outdoor lifestyle apparel. The brand is now known for its natural fiber technologies, distinct fabrications and washed-out and weathered garment finishes sold within four distinct product segments: Authentic Originals, Built For Sport, Gramicci Life, and Greenicci. For more information, visit: www.gramicci.com
Media Contacts: outdoor trade and consumer mediaâ€”Beth Cochran, BC/OC-What's Up PR (406) 579-7909, email@example.com; General apparel, retail and business mediaâ€”Lisa Kreda, Parness & Associates (732) 290-0121, firstname.lastname@example.org;
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