Graham Gephart Promoted to Global Brand Manager

K2 Sports promotes Graham Gephart as Global Brand Manager for Tubbs/Atlas/Madshus/Karhu.

Seattle, WA,– K2 Sports announced today the promotion of Graham Gephart to Global Brand Manager for the K2 Outdoor group. His brand management and global market responsibilities will include the strategic direction, development and execution of all programs relative to the positioning and use of product and brand in the marketplace for the Tubbs and Atlas snowshoe brands and Madshus and Karhu ski brands.

“Graham will lead a very talented and creative group in programs that have distinguished themselves in marketing, events, and branding,” says Jeff Mechura, Global Brand Director for K2 Sports. “Over the past three years, Graham has championed the Atlas, Madshus, and Karhu brands with exceptional capability.”

Joining K2 with the formation of the K2 Outdoor group in 2006, Gephart brought together Atlas, Karhu and Madshus marketing in order to share talent and leverage resources across K2 Sports' Outdoor brands. His previous work experience includes serving as Managing Editor for Couloir and Telemark Skier magazines in addition to other media experience in the specialty outdoor market.

“I am very excited about the opportunity to lead the K2 Outdoor brands,” said Gephart. “We have an exceptionally creative team with an amazing opportunity to grow as a business and as advocates for human-powered winter snowsports.”

The K2 Sports Outdoor group is a collection of brands focused on winter exploration. For more information on the brands, please visit:,,, and

About K2 Sports
K2 Sports has achieved unparalleled success through innovative product offerings, marketing programs and multiple brand acquisitions. The company is globally renowned for its non-traditional advertising, graphics and high performance products throughout its portfolio. With wholly owned subsidiaries in Canada, Central Europe, Japan, and Scandinavia and distribution in more than 50 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods.

In 2007 K2 completed the build-out of its new 300,000-square-foot global headquarters and its American distribution center in Seattle. Currently K2 Skis, K2 Snowboards, K2 In-Line Skates, Ride Snowboards, Atlas Snow-Shoe Company, Tubbs Snowshoes, Madshus, Karhu, Line Skis, Full Tilt, Morrow, 5150, Powder Ridge, Little Bear and Tubbs operate out of the Seattle facility, while Zoot and Adio are based in Southern California. K2 Sports is a member of the Jarden Corporation family of brands. Headquartered in Rye, N.Y., Jarden is a leading provider of niche consumer products used in and around the home. Jarden has over 25,000 employees worldwide and operates in three primary business segments through a number of well-recognized brands. For more information, visit