Gore-Tex® Brand & Fleet Feet To Sponsor La Sportiva's Mountain Cup - SNEWS

Gore-Tex® Brand & Fleet Feet To Sponsor La Sportiva's Mountain Cup

La Sportiva N.A.announces that Fleet Feet Sports Boulder and W.L. Gore & Associates, makers of the GORE-TEX® brand, have confirmed as presenting sponsors for the 2009 La Sportiva Mountain Cup.
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La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces that Fleet Feet Sports Boulder and W.L. Gore & Associates, makers of the GORE-TEX® brand, have confirmed as presenting sponsors for the 2009 La Sportiva Mountain Cup. This marks Fleet Feet's second year in a row as presenting sponsor, and Gore's premier participation with the Mountain Cup.

“We are excited to join Fleet Feet Sports Boulder as a presenting sponsor of the La Sportiva Mountain Cup. The Cup features some of the best trail races in the country, along with some of the most talented trail runners in the sport,” comments Brian Gallagher, Global Footwear Marketing Strategist at Gore. “With the series essentially being in its infancy stages, we feel this is a great opportunity for Gore to speak to a new audience in an emerging sport. Along with partner La Sportiva, we hope to build on the success of last year's inaugural Cup, making this one of the best trail racing series in North America.”

The La Sportiva Mountain Cup brings European-style trail/mountain racing to America, featuring ten trail races at select destinations around the country and $25,000 in prize money. The series is open to anyone who'd like to participate in any Mountain Cup event; participants may enter as few or as many events as they want. Overall scoring will be tabulated after each race and final results will be based on the participant's best five events. In addition, each event will be scored for overall female and male, with each gender being broken down into two categories, open and master.

“The people at Fleet Feet Sports Boulder really ‘walk their talk' or in this instance, ‘run their talk.' As one of the leading running specialty retailers in the US, Fleet Feet Boulder is setting the bar for its support of the sport,” says Buzz Burell, La Sportiva's Mountain Running Team Manager. “Coming back as a presenting sponsor for the 2009 La Sportiva Mountain Cup is huge for us. As a former World Trophy Race winner (mountain running world championships), Fleet Feet's Co-Owner Jay Johnson, is a great partner as he shares La Sportiva's vision of growing the status and recognition of trail racing in North America.”

The 2009 La Sportiva Mountain Cup begins May 29 in Asheville, NC, and finishes at the end of August in Ketchum, Idaho. For additional information on the series, a complete list of venues, and local participating retailers go to: www.mountaincup.com .

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