Salt Lake City, UT (January 21, 2011) - W.L. Gore & Associates (â€œGore,â€ www.gore-tex.com) and Marmot Mountain, LLC (â€œMarmot,â€ http://marmot.com) today mark their 35th anniversary working together, and Marmot as one of the longest running Gore customers in the outdoor industry. A â€œClimbing Through the Decadesâ€ celebration will be held at the Marmot booth (#34037) at Outdoor Retailer Winter Market on Friday, January 21, at 5:00 pm, featuring one of the earliest GORE-TEXÂ® Marmot jackets from Marmot's 1976 line.
Marmot co-founder Eric Reynolds became one of the first in the U.S. to see a new concept in outdoor performance fabrication: the GORE-TEXÂ® brand, when he met Joe Tanner of W.L. Gore & Associates, Inc. in Elkton, Maryland in 1976. After creating a successful line of sleeping bags with GORE-TEXÂ® fabric, the Marmot team immediately changed everything in the line to GORE-TEX fabrications, including the down garments and many sleeping bags.
â€œIt has been a pleasure working and evolving with a company like Marmot over the decades that is dedicated to creating the highest-quality outdoor performance gear,â€ said Yvonne Erickson, fabrics marketing leader at Gore. â€œWe have watched Marmot grow from a small company in the early â€˜70s to now being distributed in 47 countries worldwide.â€
Today, Marmot offers numerous styles of outerwear and accessories with Gore technologies, ranging from GORE-TEXÂ® Paclite, GORE-TEXÂ® Pro Shell, GORE-TEXÂ® Performance Shell and WINDSTOPPERÂ® products.
â€œMarmot is one the longest running Gore customers in the global outdoor market,â€ said Jordan Campbell, Public Relations Manager for Marmot. â€œOur partnership has been fundamental to our growth as a company and has allowed us to offer the highest level of performance products to our customers. We're honored to partner with Gore and look forward to continuing our long relationship together.â€
35th Anniversary Celebration Event Information
Climbing Through the Decades: Celebrating 35 Years of Marmot and Goreâ€¨
Date: January 21, 2011 (Day 2)â€¨
Time: 5 - 6 pmâ€¨
Description: Join us to raise your glass as Marmot and Gore celebrate their years climbing together. Check out an early Marmot jacket with GORE-TEXÂ® brand technology and take home your own commemorative glass. After you have a beer, that is.
Exhibitor name: Marmotâ€¨
Booth # 34047
About W. L. Gore & Associates:
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 8000 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.gore-tex.com.â€¨â€¨
Marmot Mountain, LLC is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditionsâ€”pushing the limits of product innovation and technologyâ€”pioneering what is possible in the most extreme environments on earth. For more information visit www.marmot.com
GORE, GORE-TEX, are designs and trademarks of W. L. Gore & Associates, Inc.Â© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.